40Research opportunities
44Commercial whitespaces
39Ecosystem support needs
Key: Icon cultivated Cultivated Icon fermentation Fermentation Icon plant based Plant-Based
Opportunity Production platform Solution category Value chain segment Technology sector Maturity level
Expanding private label plant-based offerings

Brands, dedicated private labelers, and co-manufacturers can take advantage of the private labeling opportunity, and would benefit from developing a wide range of products to fit every category and access…

Icon fermentation Fermentation Icon plant based Plant-Based Commercial Business Services Distribution Channels End Products Production End product formulation & manufacturing 2 – Early adoption
Dedicated broker or exchange for plant-based B2B sales

Opportunity exists for a broker, marketplace, directory, or other exchange platform to facilitate B2B sales of plant-based foods as ingredients to manufacturers of frozen and prepared foods.

Icon plant based Plant-Based Commercial Business Services Distribution Channels 1 – Inception
Landscape/directory of major players in foodservice, retail, and distribution

Resources and services that make it easier to locate, filter, and prioritize sales and partnership efforts would ease transactional burdens for startups and add value to existing companies looking for…

Icon fermentation Fermentation Icon plant based Plant-Based Ecosystem Distribution Channels 2 – Early adoption
A toolkit for B2B sales resources and training

Tailored resources in the form of events, courses, thought leadership, directories, consulting services, and training programs for alternative protein B2B sales people.

Icon cultivated Cultivated Icon fermentation Fermentation Icon plant based Plant-Based Commercial Ecosystem Business Services Distribution Channels

Get involved

If you’d like to fund a research project, work on any of these solutions, share information about related efforts that are already underway, or elevate new ideas for advancing the alternative protein industry, we’d love to hear from you!

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Explore key innovation priorities

Review commercial whitespaces, research gaps, technological needs, and investment priorities at each stage of the alternative protein value chain.

How we built this

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Executive summary

Get an overview of GFI’s Solutions initiative and a summary of key resources.

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Full report

Delve into the full report on the motivation, methodology, rationale, and key findings and recommendations of the Solutions initiative.

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Futures wheels analysis

Explore our framework for uncovering second-order or third-order consequences and implications of hypothetical future scenarios to support better decision-making in the present.

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Future-proofing

Discover key findings from GFI’s premortem analysis of potential threats to the widespread adoption of alternative proteins, including strategies to avoid or mitigate the most pressing risks.