40Research opportunities
44Commercial whitespaces
39Ecosystem support needs

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Key: Cultivated icon Cultivated Fermentation icon Fermentation Plant-based icon Plant-Based
Opportunity Production platform Value chain segment Technology sector End product focus Relevant actor Maturity level Solution category Topic
Life Cycle Assessment for alternative seafood relative to conventional fishing and aquaculture

To date, no robust environmental assessments have been conducted to compare alternative seafood to its conventional counterparts. An open-access, quantitative analysis of the relative environmental impacts of alternative seafood will…

Cultivated icon Cultivated Fermentation icon Fermentation Plant-based icon Plant-Based Demand Generation Distribution Channels End Products Investment Production R&D Raw Materials, Ingredients, & Inputs Seafood Academics GFI Industry Research Science
Plant-based category marketing

Interest in plant-based products is growing, but many consumers still express skepticism about plant protein foods, or simply lack familiarity with the category. Category marketing campaigns to promote plant-based and…

Cultivated icon Cultivated Fermentation icon Fermentation Plant-based icon Plant-Based Demand Generation Distribution Channels End Products Seafood-relevant Donors Industry NGO’s Policymakers Startups Commercial Ecosystem Industry Policy
Facilitating import and export of alternative protein products

Many alternative protein companies are interested in exporting their products or ingredients, and this is matched by interest from businesses in many countries eager to import exciting products. But import/export…

Cultivated icon Cultivated Fermentation icon Fermentation Plant-based icon Plant-Based Business Services Compliance Distribution Channels Species-agnostic Academics GFI Industry NGO’s Policymakers Startups Commercial Ecosystem Industry Policy
Expanding private label plant-based offerings

Brands, dedicated private labelers, and co-manufacturers can take advantage of the private labeling opportunity, and would benefit from developing a wide range of products to fit every category and access…

Fermentation icon Fermentation Plant-based icon Plant-Based Business Services Distribution Channels End Products Production End product formulation & manufacturing Species-agnostic Industry 2 – Early adoption Commercial Industry
Dedicated broker or exchange for plant-based B2B sales

Opportunity exists for a broker, marketplace, directory, or other exchange platform to facilitate B2B sales of plant-based foods as ingredients to manufacturers of frozen and prepared foods.

Plant-based icon Plant-Based Business Services Distribution Channels Species-agnostic Industry 1 – Inception Commercial Industry
Landscape/directory of major players in foodservice, retail, and distribution

Resources and services that make it easier to locate, filter, and prioritize sales and partnership efforts would ease transactional burdens for startups and add value to existing companies looking for…

Fermentation icon Fermentation Plant-based icon Plant-Based Distribution Channels Species-agnostic GFI Industry NGO’s 2 – Early adoption Ecosystem Industry
A toolkit for B2B sales resources and training

Tailored resources in the form of events, courses, thought leadership, directories, consulting services, and training programs for alternative protein B2B sales people.

Cultivated icon Cultivated Fermentation icon Fermentation Plant-based icon Plant-Based Business Services Distribution Channels Species-agnostic GFI Industry Commercial Ecosystem Science

Get involved

If you’d like to fund a research project, work on any of these solutions, share information about related efforts that are already underway, or elevate new ideas for advancing the alternative protein industry, we’d love to hear from you!

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Explore key innovation priorities

Review commercial whitespaces, research gaps, technological needs, and investment priorities at each stage of the alternative protein value chain.

How we built this

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Executive summary

Get an overview of GFI’s Solutions initiative and a summary of key resources.

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Full report

Delve into the full report on the motivation, methodology, rationale, and key findings and recommendations of the Solutions initiative.

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Futures wheels analysis

Explore our framework for uncovering second-order or third-order consequences and implications of hypothetical future scenarios to support better decision-making in the present.

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Future-proofing

Discover key findings from GFI’s premortem analysis of potential threats to the widespread adoption of alternative proteins, including strategies to avoid or mitigate the most pressing risks.