Appealing to the largest consumer segments
The plant-based market is thriving because meat-eaters and flexitarians are embracing plant-based options. Implementing plant-based marketing strategies that appeal to these consumers, not just vegans and vegetarians, will dramatically increase household penetration and drive sales of plant-based products across categories.
Download our marketing guide for insights on appealing to the broadest market:
- Emphasizing taste and other important plant-based food attributes.
- The benefits of plant-forward category language.
- Best practices in shopper marketing.
Discover the best practices in retail merchandising, aisle signage, and shelf tags for plant-based meat, egg, and dairy.
Understand consumers, demographics, adoption, motivations, category descriptors, and opportunities for future research in alternative proteins.
Learn plant-based sales strategies and see how the top 15 U.S. grocery retailers rate on their plant-based assortment, merchandising, and marketing.
See an overview of U.S. retail sales data for plant-based meat, egg, and dairy products, including market size, growth, and purchase dynamics.