Marketing and promoting plant-based proteins
This one-page guide covers evidence-based marketing and promotion strategies to increase plant-based sales at retail. It includes guidance on primary drivers for purchasing plant-based products, category language and labeling, and shopper marketing tips.
Download the guide
Appealing to the largest consumer segments
The plant-based market is thriving because meat-eaters and flexitarians are embracing plant-based options. Implementing plant-based marketing strategies that appeal to these consumers, not just vegans and vegetarians, will dramatically increase household penetration and drive sales of plant-based products across categories.
Download our marketing guide for insights on appealing to the broadest market:
- Emphasizing taste and other important plant-based food attributes.
- The benefits of plant-forward category language.
- Best practices in shopper marketing.
Related resources
Merchandising plant-based meat, eggs, and dairy at retail
Discover the best practices in retail merchandising, aisle signage, and shelf tags for plant-based meat, egg, and dairy.
Good Food Retail Report
Learn plant-based sales strategies and see how the top 15 U.S. grocery retailers rate on their plant-based assortment, merchandising, and marketing.
Plant-based retail market overview
Explore our analysis of U.S. retail sales data for plant-based meat, dairy, eggs, and more, including category insights, size, growth, and purchase dynamics for the market.
