Appealing to the largest consumer segments

The plant-based market is thriving because meat-eaters and flexitarians are embracing plant-based options. Implementing plant-based marketing strategies that appeal to these consumers, not just vegans and vegetarians, will dramatically increase household penetration and drive sales of plant-based products across categories. 

Download our marketing guide for insights on appealing to the broadest market: 

  • Emphasizing taste and other important plant-based food attributes.
  • The benefits of plant-forward category language.
  • Best practices in shopper marketing.
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Merchandising plant-based meat, eggs, and dairy at retail

Discover the best practices in retail merchandising, aisle signage, and shelf tags for plant-based meat, egg, and dairy.

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Consumer insights

Understand consumers, demographics, adoption, motivations, category descriptors, and opportunities for future research in alternative proteins.

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Good Food Retail Report 2020

Learn plant-based sales strategies and see how the top 15 U.S. grocery retailers rate on their plant-based assortment, merchandising, and marketing.

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Plant-based retail market overview

Explore sales data for plant-based meat, egg, and dairy products in the U.S. retail market. Find key category insights, size, sales growth, and purchase dynamics for the plant-based industry.