100+plant-based meat products offered at leading retailers.
65%of retailer shelved at least one plant-based meat product in the meat aisle.
78%of retailers had at least one plant-based category promotion.

Download the Good Food Retail Report

The Good Food Retail Report provides ratings for 23 grocery chains owned by the largest 15 U.S. retail companies and presents:

  • Ratings of retailer’s plant-based strategies on a five-star scale.
  • Key performance statistics on plant-based strategies.
  • Recognition of retailers with leading plant-based strategies.
  • Best practices for increasing plant-based food sales.
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Kroger-owned King Soopers merchandises plant-based meat in the meat aisle, including a portfolio of fresh own-brand plant-based meat products.

Giant Food’s signage successfully orients the consumer to plant-based in the meat department. Overhead aisle signage identifies plant-based sets, and a shelf tag system is used to identify plant-based products.

Whole Foods Market’s assortment comprises hundreds of plant-based meat, egg, and dairy products, including at least one product in every category.

With more than 500 plant-based meat, egg, and dairy products on shelf, Wegmans provides abundant product choice to customers.

Screenshot from the plant-based strategies for retail webinar

Watch our on-demand webinar

Want to learn more? Watch our on-demand webinar on plant-based strategies for retail. In partnership with Whole Foods Market, we explore the leading plant-based assortment, merchandising, and marketing tactics at top U.S. retailers.

Beyond meat burgers merchandised in the refrigerated section

Connect with us

We’ve helped top retailers advance their plant-based strategies—and we can help you, too. Connect with us today.

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Plant-based retail market overview

Explore sales data for plant-based meat, egg, and dairy products in the U.S. retail market. Find key category insights, size, sales growth, and purchase dynamics for the plant-based industry.

Close up of a grocery cart being pushed down an aisle

Consumer insights

Understand consumers, demographics, adoption, motivations, category descriptors, and opportunities for future research in alternative proteins.

Assorted plant-based and cow-based dairy products in a supermarket display

Marketing and promoting plant-based proteins

This quick guide offers evidence-based marketing and promotion strategies to increase plant-based sales at retail.

The cover of the 2023 state of the industry report on plant-based meat, seafood, eggs, and dairy by the good food institute

State of the Industry Report: Plant-based meat, seafood, eggs, and dairy

This report details the commercial landscape, sales, investments, innovation trends, regulatory developments, and public funding in the plant-based meat, seafood, egg, and dairy industry.