Industry
More consumers than ever are demanding alternative proteins that are as delicious, affordable, and accessible as conventional products. As a nonprofit working to build a sustainable, secure, and just food system, we partner with companies and investors across the globe to drive investment, accelerate innovation, and scale the supply chain — all faster than market forces alone would allow.
NEW! State of the Industry reports
Get our latest alternative protein reports hot off the press.
Accelerating the alternative protein industry
Our work with global partners across the private sector advances the alternative protein industry and enables market breakthroughs. We analyze the market to identify key white spaces and emerging opportunities and provide actionable, open-source market data and consumer insights. We foster an idea-rich startup ecosystem and drive capital to scale the industry. We help guide incumbent food and meat manufacturers’ alternative protein strategy.
In short, we partner with companies throughout the supply chain to identify the most impactful business activities that will grow the bottom line and advance the next generation of alternative proteins to compete with conventional animal products on the key drivers of consumer choice: taste, price, and convenience.
Catalyzing innovation and investment
We build relationships with — and provide research and insights to — the world’s leading food and meat companies to catalyze innovation and commercialization of alternative protein products, including plant-based meat, eggs, and dairy. To inform capital providers of alternative protein opportunities, we analyze and present information on the market to a wide variety of institutions, including venture capital, private equity, family offices, banks, corporations, and investor groups. We also work with industry experts to identify, catalog, and analyze concrete white space ideas.
We provide startups with early-stage support, such as pitch deck reviews and strategic planning discussions, to help drive successful funding rounds. More than 1,300 entrepreneurs, investors, and scientists have joined our Good Food Ideas (GFIdeas) community to learn from food industry experts and make fruitful connections.
Making alternative proteins delicious and affordable
We work directly with manufacturers to identify key product opportunities, hone strategy, and accelerate the pace at which alternative protein products gain market share. We help manufacturers develop products that are as tasty, affordable, and accessible as conventional products.
Our market research highlights the rapid growth of plant-based meat, eggs, and dairy, and identifies key category opportunities. Our plant protein overview, technical guides, and company databases accelerate R&D, innovation, industry collaboration, product launch, and scaling. Our consumer insights identify current and potential consumers for alternative proteins and describe consumer motivations, adoption, perceptions, and barriers.
Expanding access & accelerating growth
We work with food retailers to identify and implement best practices for growing plant-based food sales, including strategies for assortment, own-brand product development, merchandising, and marketing. We’ve provided guidance to many of the top U.S. food retailers.
We advise executives and R&D teams at the top restaurant chains on increasing plant-based menu options and improving marketing and sales tactics. We’ve worked with influential foodservice distributors and many of the largest U.S. restaurant chains.
Areas of focus
Learn more about where GFI focuses and how we help companies up and down the supply chain.
Investment
Connect with alternative protein startups who are fundraising. Also meet co-investors and understand the market and technical landscape alternative proteins.
Entrepreneurship
Learn about planning, launching, and growing a startup — from white space identification to product development, fundraising, and commercialization.
Manufacturing & production
Capitalize on the growing alternative protein market and accelerate the pace at which your plant-based products gain market share.
Retail
Alternative proteins are a rapidly growing sales opportunity. Find strategies for product assortment, own-brand product development, merchandising, and marketing.
Foodservice
Explore market data, ideas for developing exciting dishes, and marketing strategies for launching successful plant-based items in restaurant and non-commercial foodservice channels.
Key resources
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Plant-based retail market overview
See an overview of U.S. retail sales data for plant-based meat, egg, and dairy products, including market size, growth, and purchase dynamics.
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Environmental, Social, and Governance framework
GFI & FAIRR’s ESG frameworks supply investors and companies in the alternative proteins industry with tools to monitor, measure, and report on risks and opportunities.
Technology and business landscape
Our State of the Industry reports offer a deep dive into the key technologies, business developments, and scientific advances that are propelling the industries for plant-based, cultivated, and fermentation-derived meat, eggs, and dairy.
State of the Industry Report: Plant-Based Meat, Eggs, and Dairy
This analysis of the U.S. plant-based meat, egg, and dairy market covers sales data, investment analytics, consumer insights, and more.
State of the Industry Report: Fermentation
This analysis of fermentation for alternative protein production covers science, entrepreneurship, policy, and industry investments.
State of the Industry Report: Cultivated Meat
This global analysis of the cultivated meat industry covers investments, consumer insights, and scientific progress in this growing market sector.
State of the Industry Report: Alternative seafood
Our report explores the global alternative seafood industry’s commercial landscape and shares the latest on investments, sales data, and consumer insights.
Key market opportunities
Our solutions database offers up ideas with the potential to accelerate the growth of the alternative protein industry. Discover ideas for new commercial ventures and products, find inspiration for research projects, and explore ecosystem-level interventions to support the alternative protein industry as a whole.
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Cultivated
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Fermentation
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Plant-Based
Decision matrix for seafood target species selection
Creating an online, open-access decision matrix tool that ranks popular seafood-relevant species against each other based on several criteria such as market size, per-unit price, sustainability of conventional production practices,…
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Cultivated
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Fermentation
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Plant-Based
Deal flow and fundraising platform for investors beyond the impact investment community
Investment platforms are needed for deal flow and coordinating hand-offs from pre-seed (angels and accelerators), seed/early-stage, and growth/later-stage investors and acquirers.
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Cultivated
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Fermentation
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Plant-Based
Infrastructure and equipment leasing fund
Infrastructure leasing for production and processing facilities as well as capital equipment would enable alternative protein companies to rapidly expand capacity without large upfront capital investments. Having leasing funds and…
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Cultivated
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Fermentation
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Plant-Based
Building workforce capacity through vocational programs
Given the strong and persistent growth in alternative protein production, the industry has a pressing need for a trained workforce. Technical colleges should establish programs to help train the next…
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Cultivated
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Fermentation
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Plant-Based
Developing open-access model production facility blueprints
Open-access blueprints would provide a head start on facility design and allow equipment manufacturers and engineering companies to address standard industry needs.
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Cultivated
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Fermentation
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Plant-Based
Infrastructure and equipment leasing fund
Infrastructure leasing for production and processing facilities as well as capital equipment would enable alternative protein companies to rapidly expand capacity without large upfront capital investments. Having leasing funds and…
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Cultivated
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Fermentation
Growth factors from conditioned cell culture media
Rather than relying on recombinant growth factors, cultivated meat companies could use conditioned media from animal cells producing high levels of these molecules.
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Plant-Based
Next-generation plant-based turkey products
There has been little in the way of publicly-announced R&D or commercial efforts to develop the next generation of tasty and affordable plant-based turkey products. There is room for innovation…
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Cultivated
Cultivated meat co-product valorization
Animal cell metabolism within cultivators can produce useful co-product side streams that provide monetary value to the manufacturer while creating a novel source of inputs for other industries. Potential side…
Increasing sales
We work directly with foodservice providers and retailers to increase sales of plant-based foods by appealing to the largest consumer groups. Our resources include best practices for marketing, merchandising, assortment, and menu design.
Consumer insights
Understand consumers, demographics, adoption, motivations, category descriptors, and opportunities for future research in alternative proteins.
Merchandising plant-based meat, eggs, and dairy at retail
Discover the best practices in retail merchandising, aisle signage, and shelf tags for plant-based meat, egg, and dairy.
Marketing and promoting plant-based proteins
This quick guide offers evidence-based marketing and promotion strategies to increase plant-based sales at retail.
Good Food Retail Report 2020
Learn plant-based sales strategies and see how the top 15 U.S. grocery retailers rate on their plant-based assortment, merchandising, and marketing.
Would you like tailored guidance on selling more plant-based foods?
Recent webinars
The U.S. retail market for plant-based foods: Accelerated, sustainable growth in 2020
This webinar provides an overview of newly released sales data and insights for plant-based foods in the U.S. retail market, using custom plant-based categories created by the Good Food Institute and the Plant Based Foods Association by refining standard SPINS categories.
The plant protein landscape: Key ingredient sources for alternative proteins
This webinar explores the key characteristics of plant protein sources for alternative protein end products, including an overview of plant proteins, processing, and choice parameters like functionality, price, sourcing, and nutrition.
Fermentation 101
GFI startup growth specialist Nate Crosser and GFI director of science and technology Liz Specht explain the primary ways fermentation is used in alternative proteins, the competitive landscape, ingredient applications, investment trends, opportunities for innovation, and a regulatory primer.
Plant-based strategies for retail
Get an overview of leading plant-based assortment, merchandising, and marketing tactics at top U.S. retailers, with a special guest from Whole Foods Market.
Need corporate support?
We work with the private sector to drive investment, innovation, and scalability to accelerate the alternative protein supply chain. Learn more about how we can support you in this process.
We inform and empower companies at all stages of the supply chain
- Entrepreneurs and startups seeking to bring their ideas to market and fast-track growth.
- Investors looking to capitalize on the rapidly growing alternative protein sector.
- Manufacturers developing and marketing the next generation of alternative protein products.
- Retailers and foodservice companies looking to leverage the growth of alternative proteins to increase sales and attract consumers.
- Ingredient companies creating the next generation of alternative protein ingredients and optimizing raw materials, inputs, and functional additives.
- Suppliers creating the next generation of ingredients and inputs, processing services, and other enabling technologies.
- Equipment manufacturers developing and commercializing equipment optimized for alternative protein production at scale.
We help accelerate investment and innovation
- Perdue worked with us to add plant proteins to their product line.
- The co-founders of Netherlands-based Rival Foods, a producer of plant-based whole cuts, met via GFIdeas.
- Our webinars cover commercial topics like debt financing, production scale-up, and e-commerce strategy.
- Investors, food company leaders, and entrepreneurs learn about the market opportunity of alternative proteins at our events, like our 2020 Fermentation Symposium.
We help make alternative proteins delicious and affordable
- We inspired MorningStar Farms to make their entire product line fully plant-based by 2021.
- We presented an in-depth overview of alternative proteins to 80 people attending a top U.S. meat company R&D symposium, which the organizers described as “the best session we’ve ever had.”
- We helped another top U.S. meat company develop their alternative protein strategy.
We help expand access and increase growth
- Kroger worked with us to add a plant-based line to their Simple Truth line.
- We supported several additional top-15 U.S. retailers across product innovation, business development, merchandising, and marketing activities.
- We’ve worked with top-100 U.S. restaurant chains like Panera, Wawa, and The Cheesecake Factory.
Meet our experts
Caroline Bushnell
VICE PRESIDENT, CORPORATE ENGAGEMENT
Caroline Bushnell leads GFI’s Corporate Engagement team in their work with companies and investors around the world to accelerate the alternative protein industry.
Areas of expertise: food industry, alternative protein ecosystem, market trends, consumer insights, CPG marketing, emerging industry opportunities.
Zak Weston
MOONSHOT INITIATIVE MANAGER
Emma Ignaszewski
ASSOCIATE DIRECTOR, INDUSTRY INTELLIGENCE & INITIATIVES
Emma Ignaszewski oversees the corporate engagement team’s industry intelligence and initiatives to catalyze corporate innovation that will radically transform the food system and deliver alternative protein products that compete on the key drivers of consumer choice: taste, price, and convenience.
Areas of expertise: alternative protein market landscape, research & analysis, strategy, marketing & communications, alt protein sustainability & climate impacts.
Sharyn Murray, CFA
INVESTOR ENGAGEMENT MANAGER
Sharyn Murray crafts and executes strategies to support investors’ exploration of and investment in the alternative protein industry.
Areas of expertise: relationship development, public speaking, project management, investment research.
Maille O’Donnell
CORPORATE ENGAGEMENT COORDINATOR
Maille O’Donnell supports GFI’s Corporate Engagement team’s work to drive private sector support for alternative proteins.
Areas of expertise: environmental science and policy, writing.
Marika Azoff
CORPORATE ENGAGEMENT SPECIALIST
Marika leads GFI’s work with foodservice operators, retailers, and distributors to inspire and accelerate their shift toward alternative proteins.
Areas of expertise: foodservice, retail, distribution, alternative seafood, relationship development, public speaking
