Media

Resources about plant-based and cultivated meat

Are you working on a story? Find everything you need to know about alternative proteins here, from in-depth resources, data, and insights to access to experts, images, and more.

To contact GFI’s Media Team, please email media@gfi.org.

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Explore media resources

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Watch Bruce Friedrich’s TED Talk on plant-based and cell-based meat

GFI Executive Director Bruce Friedrich explains how new forms of meat production can help address some of the greatest global challenges of our time.

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Modernizing meat production will help us avoid pandemics

GFI’s Dr. Liz Specht explains how the Covid-19 outbreak stresses the need to change how we make meat.

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Market research

See an overview of U.S. retail sales data for plant-based meat, egg, and dairy products, including market size, growth, and purchase dynamics.

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State of the Industry Report: Cultivated Meat

This global analysis of the cultivated meat industry covers investments, consumer insights, and scientific progress in this growing market sector.

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State of the Industry Report: Plant-Based Meat, Eggs, and Dairy

This analysis of the U.S. plant-based meat, egg, and dairy market covers sales data, investment analytics, consumer insights, and more.

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Securing government funding

Government support will accelerate the growth of alternative proteins. Learn how GFI works to secure public funds for alternative protein research.

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Year in Review 2019

In 2019, GFI cultivated government support for alternative proteins in the United States, India, Brazil, and Israel. Thanks to several generous donors, GFI’s grant program funded 14 open-access research projects.

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Events calendar

See all of GFI’s past and future events and webinars, alongside a curated selection of alt protein industry events.

Meet our experts

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Bruce Friedrich

FOUNDER & EXECUTIVE DIRECTOR

Bruce Friedrich directs GFI’s strategic planning and execution in the United States and globally.

Areas of expertise: alternative proteins generally, GFI’s global programs and strategy, bicycling in heavy traffic.

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Liz Specht, Ph.D.

DIRECTOR OF SCIENCE AND TECHNOLOGY

Liz Specht oversees GFI’s Science and Technology department to build a roadmap for accelerating alternative protein research while empowering scientists to execute on this vision.

Areas of expertise: plant-based meat, fermentation, technical analyses, forecasting and modeling, synthetic biology, public speaking.

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Jessica Almy, J.D.

DIRECTOR OF POLICY

Jessica Almy, J.D., leads GFI’s Policy team in setting legislative and regulatory strategy to promote fair policies and public research for plant-based, cultivated, and fermented foods.

Areas of expertise: regulation, legislation, science and public policy, public health, environmental law, food policy.

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Caroline Bushnell

DIRECTOR OF CORPORATE ENGAGEMENT

Caroline Bushnell leads GFI’s Corporate Engagement team in their work with companies and investors around the world to accelerate the alternative protein industry.

Areas of expertise: food industry, alternative protein ecosystem, market trends, consumer insights, CPG marketing, emerging industry opportunities.

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Varun Deshpande

MANAGING DIRECTOR, INDIA

Varun Deshpande leads GFI India’s growing team in the world’s second-most populous country.

Areas of expertise: India, Southeast Asia, startups, business strategy and strategic planning, grant writing, public speaking, and data analysis.

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Mirte Gosker

ACTING MANAGING DIRECTOR, ASIA PACIFIC

Mirte Gosker leads GFI Asia Pacific as Acting MD, accelerating the markets for plant-based and cultivated meat through research and innovation.

Areas of expertise: entrepreneurship, business strategy and development, project management, people management, philanthropy.

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Gus Guadagnini

MANAGING DIRECTOR, BRAZIL

Gus Guadagnini leads GFI Brazil, building partnerships with many of the world’s leading meat and agricultural companies.

Areas of expertise: Brazil, plant-based proteins, entrepreneurship, startups, strategic planning, project management, marketing.

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Nir Goldstein

MANAGING DIRECTOR, ISRAEL

Nir Goldstein leads GFI Israel, pushing plant-based and cultivated meat innovation in what is often called “Startup Nation.”

Areas of expertise: food tech entrepreneurship, business strategy and development, policy, intellectual property.

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Richard Parr, MBE

MANAGING DIRECTOR, EUROPE

Richard Parr, MBE, leads GFI Europe, advancing smart protein development in dozens of the world’s most advanced economies.

Areas of expertise: the European Union (EU), the UK, food policy, policy analysis, nonprofits.

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Access our alt protein photo library

Looking for the perfect shot to illustrate your alternative protein story? Our photo library contains product images available for use from cultivated meat companies.

View latest media statements

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World’s first cultivated meat home delivery sparks call for public investment

As Eat Just and foodpanda partner to deliver cultivated chicken directly to Singapore consumers, GFI calls for public investment to spur innovation and bring even more products to the masses.

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Plant-based food retail sales grow 27 percent to reach $7 billion in 2020

New data from PBFA and GFI shows plant-based meat, dairy, and eggs outpace conventional animal product sales for the third consecutive year.

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Record $3.1 billion invested in alt proteins in 2020, 3x the capital invested in 2019

2020 was a record-breaking year for alternative protein investments globally, with more capital raised during this period than in any single year in the industry’s history.

Planet on plate

New studies further the case for cultivated meat over conventional meat in the race to net-zero emissions

A first-of-a-kind life cycle assessment and techno-economic assessment conducted by independent research firm CE Delft further the case for cultivated meat over conventional meat in the race to net-zero emissions.

Beyond burger

Beyond Meat’s strategic global agreements with McDonald’s and Yum! Brands are the “clearest sign yet that the future of meat will be plant-based”

Beyond Meat’s strategic global agreements with McDonald’s and Yum! Brands mark a new chapter for plant-based meat and are the clearest sign yet that the future of meat will be…

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Assembly member Kalra introduces bill to help smaller farms transition to sustainable, plant-based agriculture

AB 1289 will help increase agricultural revenue and make California a leader in supplying and processing plant-based foods.

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Israeli Prime Minister Benjamin Netanyahu takes “one small bite for a man, one giant bite for humankind”

Israeli Prime Minister Benjamin Netanyahu has today become the world’s first head of state to eat cultivated meat, enjoying a cultivated steak at a historic tasting event in Rehovot, just…

Two chicken bites on wood slate

Historic, first-ever sale of cultivated meat is a huge step, but more investment is needed to bring it to the masses, says GFI Executive

As Eat Just makes the world’s first sale of cultivated chicken, The Good Food Institute calls for more government investment to ensure cultivated meat can be produced in volumes that…

Check out GFI in the news

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Modernizing Meat Production Will Help Us Avoid Pandemics

GFI’s Dr. Liz Specht explains how the coronavirus outbreak stresses the need to change how we make meat.

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Sizzling interest in lab-grown meat belies lack of basic research

Cultivated meat companies have drawn tens of millions of dollars in investment in recent years, but technical hurdles remain. GFI’s Competitive Research Grant program works to overcome those hurdles.

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I’ve not eaten KFC since the 80s. Its plant-based chicken nuggets will change that

Ignore the naysayers, explains GFI’s Bruce Friedrich. For anyone who cares about the footprint of industrial animal agriculture, we should applaud KFC’s plant-based and cultivated meat plans.

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Dietary change may help us avert future pandemics

GFI’s Bruce Friedrich spells out that among the many steps we could take to lower the risk of the next pandemic, perhaps the most effective would be to stop farming animals for meat.

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If you think about it, animals can’t be the only way to transform plants into meat

GFI’s Caroline Bushnell and Dr. Liz Specht show that the current meat industry leaves our planet vulnerable to a plethora of diseases and crises. Plant-based products could provide a safer future.

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Vegan seafood: The next plant-based meat trend?

Seafood is difficult to make without animals, notes GFI’s Jen Lamy. But some companies are betting on new technologies and customers to overcome the challenges.

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What we know about McDonald’s new ‘McPlant’ plant-based burger

The fast food giant’s shift toward plant-based meat could have major implications for the growing sector. GFI’s Zak Weston explains.

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Media requests & contact

Writing a story? Contact GFI’s Media Team at media@gfi.org or through Twitter @GoodFoodInst.