Media resources for plant-based and cultivated meat

Are you working on a story? Find everything you need to know about alternative proteins here, from in-depth resources, data, and insights to access to experts, images, and more.

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Explore media resources

Gfi executive directorbruce friedrich presenting on plant-based and cultured meat at ted

Watch Bruce Friedrich’s TED Talk on plant-based and cultivated meat

GFI CEO and Founder Bruce Friedrich explains how new forms of meat production can help address some of the greatest global challenges of our time.

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State of the Industry Reports

Our State of the Industry Reports offer a deep dive into the key technologies, business developments, and scientific advances propelling the industries for plant-based, cultivated, and fermentation-derived meat, seafood, eggs, and dairy.

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Environmental benefits of alt proteins

How eco-friendly are plant-based and cultivated meats? Explore their climate impacts and resource requirements relative to conventional meat.

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Year in Review

Discover how we’re creating a world where alternative proteins are no longer alternative. Dig into our latest and past annual reports.

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The State of Global Policy on Alternative Proteins

Our annual State of Global Policy Report tracks public investment in alternative proteins and showcases the actions governments took to position themselves as leaders in the field.

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Securing government funding

Government support will accelerate the growth of alternative proteins. Learn how GFI works to secure public funds for alternative protein research.

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A global protein transition is necessary to keep warming below 1.5°C

Learn why alternative protein innovation is crucial to meeting the Paris Agreement temperature target and how we can accelerate progress.

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Plant-based retail market overview

Explore sales data for plant-based meat, egg, and dairy products in the U.S. retail market. Find key category insights, size, sales growth, and purchase dynamics for the plant-based industry.

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Events calendar

See all of GFI’s past and future events and webinars, alongside a curated selection of alt protein industry events.

Meet our experts

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Bruce friedrich

Bruce Friedrich


Bruce Friedrich serves as GFI’s chief thought leader and relationship-builder, working in close partnership with GFI’s global teams and food system stakeholders around the world.

Areas of expertise: alternative proteins generally, GFI’s global programs and strategy, bicycling in heavy traffic.

Liz specht, ph. D.

Liz Specht, Ph.D.


Jessica almy, j. D.

Jessica Almy, J.D.


Jessica Almy, J.D., leads GFI’s Policy and Government Relations team in setting an innovative policy agenda to accelerate progress on alternative proteins.

Areas of expertise: regulation, legislation, science and public policy, public health, environmental law, food policy.

Caroline bushnell

Caroline Bushnell


Caroline Bushnell leads GFI’s Corporate Engagement team in their work with companies and investors around the world to accelerate the alternative protein industry.

Areas of expertise: food industry, alternative protein ecosystem, market trends, consumer insights, CPG marketing, emerging industry opportunities.

Mirte gosker

Mirte Gosker


Mirte Gosker leads GFI Asia Pacific as managing director, accelerating the markets for plant-based and cultivated meat through research and innovation.

Areas of expertise: entrepreneurship, business strategy and development, project management, people management, philanthropy.

Gus guadagnini

Gus Guadagnini


Gus Guadagnini leads GFI Brazil, building partnerships with many of the world’s leading meat and agricultural companies.

Areas of expertise: Brazil, plant-based proteins, entrepreneurship, startups, strategic planning, project management, marketing.

Nir goldstein

Nir Goldstein


Nir Goldstein leads GFI Israel, pushing plant-based and cultivated meat innovation in what is often called “Startup Nation.”

Areas of expertise: food tech entrepreneurship, business strategy and development, policy, intellectual property.

Richard parr, mbe

Richard Parr, MBE


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Cultivated meat media kit

Cultivated meat can transform our global food system. Get the latest updates on this game-changing alternative to conventionally produced meat.

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Access our alt protein photo library

Looking for the perfect shot to illustrate your alternative protein story? Our photo library contains product images available for use from cultivated meat companies.

Our latest media statements

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GOOD Meat and UPSIDE Foods approved to sell cultivated chicken following landmark USDA action

UPSIDE Foods and GOOD Meat received landmark grants of inspection from the USDA, allowing them to sell their cultivated chicken products in the U.S., marking a decisive moment in the…

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New GFI State of the Industry reports highlight untold stories and transformative potential of alternative proteins

2022 saw a record number of new companies join the fold, unprecedented government support, and a continued expansion of alternative protein products hitting the market.

A photo of cultivated chicken by good meat

GFI celebrates FDA’s second greenlight to a cultivated meat company in a matter of months

GFI experts respond to FDAs “no questions” letter issued to GOOD Meat, marking the first time a cultivated meat product has received regulatory approval on multiple continents.

Upside foods chicken salad

Historic FDA decision: Cultivated meat “greenlit” in U.S. pre-market review

GFI celebrates milestone FDA decision, which paves the way for consumers to purchase meat cultivated directly from animal cells in the U.S. for the very first time.

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Arkansas Court Blocks Unconstitutional Meat Label Censorship Law

GFI, Animal Legal Defense Fund, and the ACLU have secured a court order that finds an Arkansas food label censorship law unconstitutional and permanently blocks enforcement of the law against…

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New frameworks raise the bar on sustainability transparency of meat

FAIRR and GFI launch new first-of-their-kind reporting frameworks for alternative meat, seafood, eggs and dairy companies to reveal their climate, biodiversity, nutrition and other ESG impacts.

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IPCC: Plant-based and cultivated meat can play a critical role in halving global emissions by 2030

GFI calls for increased public funding for alternative proteins as the world’s top scientists recognize that agricultural innovation — specifically plant-based and cultivated meat — mitigates climate change, delivers co-benefits…

Regulatory framework for cultivated meat

Court Rules Louisiana Label Censorship Law Unconstitutional After First Amendment Challenge from Tofurky

The U.S. District Court for the Middle District of Louisiana has granted a motion for summary judgment, halting enforcement of a labeling law in favor of Tofurky.

Check out GFI in the news

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How cultivated fat can boost plant-based meat

Priera Panescu and Faraz Harsini are quoted on cultivated fat’s role in plant-based meat.

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How age-old food science could make fake meat taste better

GFI’s Adam Leman and Shayna Fertig are quoted in this Washington Post piece on fermentation.

Outrage and optimism podcast

Outrage + Optimism: Hungry for Alternatives

GFI’s Bruce Friedrich unpacks the positive impact that alternative proteins can have on tackling the climate crisis, public health, and nature restoration.

National geographic

What exactly is lab-grown meat? Here’s what you need to know.

Claire Bomkamp, GFI’s Lead Scientist, talks to the National Geographic about the global benefits of cultivated meat.

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U.S. Approves the Sale of Lab-Grown Chicken

GFI’s Bruce Friedrich on the global significance of the USDA’s grant of inspection for cultivated chicken.

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How we’ll eat in 2050

GFI’s Dr. Liz Specht talks to CNN about the major role alternative proteins play in the future of food.

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FDA gives 2nd safety nod to cultivated meat, produced without slaughtering animals

GFI’s Bruce Friedrich celebrates FDA’s greenlight of GOOD Meat’s cultivated chicken.

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Lab-grown meat receives clearance from F.D.A.

GFI’s Dr. Liz Specht on what the FDA’s historic decision means for the cultivated meat industry.

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Media requests & contact

Writing a story? Contact GFI’s Media Team at or through Twitter @GoodFoodInst.