$306MMIn 2023, plant-based protein broadline distributor dollar sales reached $306 million, down 1% from 2022 but 6% higher than pre-pandemic levels of
2019.
50%Plant-based meat products made to replicate the taste, texture, and experience of conventional meat accounted for 50% of plant-based protein pound sales in 2023.
19%The plant-based milk market in broadline distributor sales made up 19% of the total milk market dollar sales in 2023, underscoring plant-based milk’s growing market share.
Two line graphs showing foodservice sales in dollars and pounds, the left one showing plant-based meat and the right showing animal-based meat) have rebounded from 2020-2023 since their dip in 2020.
Plant-based protein sales are rebounding in U.S. foodservice after the height of the COVID-19 pandemic
Source: Circana/SupplyTrack, Product Class: Plant-based proteins (analogous meat alternatives, grain/nut/veggie alternatives, tofu/tempeh), Animal-based meat (poultry, beef, pork, seafood, hot dogs/sausage/specialty meat). Dollar and pound sales are 12 months ending December 2023 vs 4 prior years.
A bar graph showing that from 2019 to 2023 plant-based meat analogs have taken an increasing an increasing market share of plant-based protein pound sales.
Products analogous to animal-based foods have surpassed traditional meat replacements
Note: Remaining 1% represents ’not specified’ plant-based protein sales.
Source: Circana/SupplyTrack, Product Class: Plant-based proteins (analogous meat alternatives, grain/nut/veggie alternatives, tofu/tempeh). Dollar and pound sales are 12 months ending December 2023 vs 4 prior years.
A bar graph showing that the pound sales growth percentage change of plant-based proteins in 2023 was dominated by pork patties, chicken nuggets, and chicken tenders. Plant-based protein emerging segment pound sales (2023 vs 2022 and 2019).
Emerging plant-based protein categories
Source: Circana/SupplyTrack, Product Class: Plant-based proteins (analogous meat alternatives, grain/nut/veggie alternatives, tofu/tempeh). Dollar and pound sales are 12 months ending December 2023 vs 4 prior years.

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