Bruce friedrich

Bruce Friedrich

FOUNDER & CHIEF EXECUTIVE OFFICER

Bruce Friedrich directs GFI’s strategic planning and execution in the United States and globally.

Areas of expertise: alternative proteins generally, GFI’s global programs and strategy, bicycling in heavy traffic.

Bruce oversees GFI’s global strategy, working with the U.S. leadership team and international managing directors to ensure that GFI is maximally effective at implementing programs that deliver mission-focused results. Bruce is a TED Fellow, Y Combinator alum, 2021 “American Food Hero” (EatingWell Magazine), and popular speaker on food innovation. He has penned op-eds for the Wall Street Journal, USA Today, Los Angeles Times, Wired, and many other publications. He has represented GFI on the TED Radio Hour, New Yorker Radio Hour, Ezra Klein Show, Making Sense (Sam Harris), ReCode Decode, and other programs and podcasts. Bruce’s 2019 TED talk has been viewed two million times and translated into dozens of languages. He graduated magna cum laude from Georgetown Law and also holds degrees from Johns Hopkins University and the London School of Economics.

TED Talks

Conventional meat production causes harm to our environment and presents risks to global health, but people aren’t going to eat less meat unless we give them alternatives that cost the same (or less) and that taste the same (or better). In an eye-opening talk, food innovator and TED Fellow Bruce Friedrich shows the plant- and cell-based products that could soon transform the global meat industry — and your dinner plate.
Plant-based and cultivated meat are poised to transform the global food system. In an eye-opening talk, food innovator Bruce Friedrich shows how government support can move this industry forward, revolutionizing the way we eat.

Podcasts

Bruce friedrich and rich roll

Rich Roll & Bruce Friedrich

In a wide-ranging discussion between two good friends, Rich and Bruce talk about alternative proteins, the history of GFI, GFI’s current work, and more.

Logo for the making sense podcast by sam harris

Making Sense with Sam Harris: Food, climate & pandemic risk

GFIers Dr. Liz Specht & Bruce Friedrich join Sam Harris for a discussion of GFI, food, climate, antibiotic resistance, and pandemic risk.

My climate journey logo

My Climate Journey

GFI founder and executive director Bruce Friedrich shares his climate journey and GFI’s work with MCJ host Jason Jacobs.

Ted radio hour

How is eating meat affecting our planet?

Hear GFI executive director Bruce Friedrich explain why it’s critical that we modernize meat production in order to mitigate climate change.

Eat for the planet

Eat For The Planet

Bruce talks with host Nil Zacharias about how GFI’s work fits into movements for broader food systems reform.

Recode decode podcast

Why finding alternatives to meat is so important

GFI’s executive director explains why biomimicking meat is a win for the planet and for people.

Agfunder logo

Future Food: Alt protein winners, losers, innovation whitespace

GFI executive director Bruce Friedrich discusses the remarkable growth of the alternative protein sector with AgFunder’s Louisa Burwood-Taylor.

Foodtank logo

Trading land for lab: Cultivating clean meat

GFI’s Bruce Friedrich explains why making alternative proteins the default choice is critical for building a sustainable food system.

The ezra klein show podcast

Ending the age of animal cruelty

GFI’s Bruce Friedrich discusses the coming transformation of meat production with Vox’s Ezra Klein.

Articles and op-eds

Eating well logo

Meet the innovator behind the plant-based meat movement

Bruce was named a 2021 “American Food Hero” – learn why.

The new york times logo

Using meat alternatives to fight climate change

Bruce Friedrich explains why the federal government should fund open-access research into plant-based and cultivated meat and incentivize private-sector research in order to meet President Biden’s goal of net-zero emissions.

The washington post logo

Opinion | Cultivated meat is better for the planet – and government should get involved

GFI’s Bruce Friedrich argues that governments should invest in alternative proteins to achieve their climate goals.

Mit technology review logo

Cultured meat has been approved for consumers for the first time

Restaurant-goers in Singapore will soon get the chance to eat chicken nuggets grown in bioreactors.

The guardian logo

I’ve not eaten KFC since the 80s. Its plant-based chicken nuggets will change that

Ignore the naysayers, explains GFI’s Bruce Friedrich. For anyone who cares about the footprint of industrial animal agriculture, we should applaud KFC’s plant-based and cultivated meat plans.

New scientist logo

Dietary change may help us avert future pandemics

GFI’s Bruce Friedrich spells out that among the many steps we could take to lower the risk of the next pandemic, perhaps the most effective would be to stop farming…

Los angeles times logo

Is in vitro meat the new in vitro fertilization?

GFI’s Bruce Friedrich explores the history of society’s opposition and then adoption of new technologies, as well as reasons to expect many consumers to embrace cultivated meat.

Featured blogs

Celebrating 5 years

Celebrating five years: Announcing our new mission, vision, logo, and website

Five years after our founding, GFI is launching a new brand and website. Both enable us to triple-down on our commitment to a sustainable, secure, and just protein supply.

Stanford school of medicine

Stanford Medicine study shows nutrition benefits of plant-based meat

A new Stanford School of Medicine study on the effects of plant-based meat compared to animal-based meat shows nutrition benefits for plant-based meat.

Chicks

Why GFI uses the term “cultivated meat”

It is possible to be science-forward and transparent while staying rooted in familiar concepts and appealing language. Mattson worked pro bono with GFI over the past nine months to explore,…

Sun rising over earth

Plant-based and clean meat are crucial for a sustainable food system

If we are going to effectively address the environmental devastation and public health threats of industrial animal agriculture, it is critical that we develop plant-based and clean meat. Regardless of…

Black and white carriage and horses

History is clear: Innovation will remove animals from industrial systems

Every time we’ve innovated an animal-free way of doing things, that has become the norm. That can happen in food, too. Big milk started one marketing revolution, big meat can…