
Bruce Friedrich
CO-FOUNDER & EXECUTIVE DIRECTOR
Bruce Friedrich directs GFI’s strategic planning and execution in the United States and globally.
Areas of expertise: alternative proteins generally, GFI’s global programs and strategy, bicycling in heavy traffic.
Bruce oversees GFI’s global strategy, working with the U.S. leadership team and international managing directors to ensure that GFI is maximally effective at implementing programs that deliver mission-focused results. Bruce is a TED Fellow, Y Combinator alum, and popular speaker on food innovation. He has penned op-eds for the Wall Street Journal, USA Today, Los Angeles Times, Wired, and many other publications. He has represented GFI on the TED Radio Hour, New Yorker Radio Hour, Ezra Klein Show, ReCode Decode, and other programs and podcasts. Bruce’s 2019 TED talk has been viewed two million times and translated into dozens of languages. He graduated magna cum laude from Georgetown Law and also holds degrees from Johns Hopkins University and the London School of Economics.
TED Talks
Podcasts
Articles and op-eds
Featured blogs

Celebrating five years: Announcing our new mission, vision, logo, and website
Five years after our founding, GFI is launching a new brand and website. Both enable us to triple-down on our commitment to a sustainable, secure, and just protein supply.

Stanford Medicine study shows nutrition benefits of plant-based meat
A new Stanford School of Medicine study on the effects of plant-based meat compared to animal-based meat shows nutrition benefits for plant-based meat.

Why GFI uses the term “cultivated meat”
It is possible to be science-forward and transparent while staying rooted in familiar concepts and appealing language. Mattson worked pro bono with GFI over the past nine months to explore,…

Plant-based and clean meat are crucial for a sustainable food system
If we are going to effectively address the environmental devastation and public health threats of industrial animal agriculture, it is critical that we develop plant-based and clean meat. Regardless of…

History is clear: Innovation will remove animals from industrial systems
Every time we’ve innovated an animal-free way of doing things, that has become the norm. That can happen in food, too. Big milk started one marketing revolution, big meat can…