Cultivated meat media kit
Cultivated meat can transform our global food system. Get the latest updates on this game-changing alternative to conventionally produced meat.
Get the latest news on cultivated meat
Cultivated meat is a game-changing alternative to conventionally produced meat that offers the potential to make meat in a healthier, safer, and more sustainable way. Cultivated meat is essentially the same as the beef, pork, chicken, and fish we eat today, but grown directly from animal cells, without the need for antibiotics, hormones, and steroids.
By producing meat in this way, we can satisfy growing global demand for protein while reducing pressure on our planet and enhancing food security. When produced at scale using renewable energy, cultivated meat is projected to generate a fraction of the emissions and require a fraction of the land and water that conventional meat production does.
In November 2022, the U.S. Food and Drug Administration became the second regulatory agency worldwide to greenlight a cultivated meat product, setting out a clear path to market in the U.S. for cultivated meat companies under a transparent regulatory process. This historic news follows the Singapore Food Agency’s world-first approval of a cultivated meat product in late 2020.
Following multiple consumer studies and corporate surveys, industry consensus has landed on cultivated as the preferred term for meat grown directly from the cell.
New research conducted in December 2022 by Embold Research and commissioned by GFI demonstrates consumer preferences for using “cultivated meat” over other terms such as “cultured,” “lab-grown,” and “cell-based.” These findings mirror the results of two other studies: a 2019 GFI-commissioned Mattson study, and a 2020 Rutgers seafood study commissioned by BlueNalu. Both studies found “cultivated” to be consumers’ preferred term.
Globally, cultivated meat companies and key industry stakeholders have aligned on “cultivated.” Just last month, 30 key industry stakeholders across Asia—from companies to regional coalition groups, and government initiatives—adopted “cultivated” as the preferred English-language descriptor for all food products grown directly from animal cells.
Cultivated meat visual library
Our cultivated meat image library presents an ever-increasing selection of cultivated meat images available for use under Creative Commons licenses. Check out photos from Avant Meats, New Age Meats, Shiok Meats, Wild Type, BlueNalu, and more!
Cultivated meat FAQs
Read responses to some of the most frequently asked questions relating to cultivated meat.
What is cultivated meat?
Cultivated meat is essentially the same as the beef, pork, chicken, and fish we eat today but grown directly from animal cells, without the need for antibiotics, hormones, and steroids.
Cultivated meat is projected to generate a fraction of the emissions and require a fraction of the land and water of conventional meat production. When produced at scale using renewable energy, cultivated meat can cut emissions by 92 percent, and use up to 95 percent less land and 78 percent less water than conventional beef.
How does cultivated meat compare?
On taste: Cultivated meat has the same smell, texture, and consistency as the meat consumers enjoy today. It will also taste the same or better than conventional meat—given the production methods, it could have a purer taste and stay fresher longer.
On health: Produced in a clean and controlled environment, cultivated meat doesn’t require the antibiotics, hormones, and steroids that can be a concern for conventional meat. It is free of contaminants and foodborne pathogens.
On the planet: Cultivating meat is more efficient than conventional production. When produced at commercial scale using renewable energy, meat made in this way could produce up to 92 percent less emissions, and use up to 95 percent less land and 78 percent less water when compared to conventional beef production.
Is cultivated meat safe?
In the U.S., the Food and Drug Administration is responsible for ensuring the safety of foods available in the U.S. market and, together with the USDA, will regulate the sale of cultivated meat.
Each cultivated meat product will be assessed by the FDA as part of a rigorous pre-market safety review. Cultivated meat companies must then follow the same processes that conventional meat companies must follow to ensure safe product production and handling.
The clean and controlled environment in which cultivated meat is produced will offer numerous advantages for product safety, including the elimination of contaminants and foodborne pathogens, as well as antibiotics and other additives.
Can cultivated meat improve public health?
Cultivated meat can be made without the antibiotics, steroids, and other additives that can be a concern for conventional meat. This means that cultivated meat will not contribute to antibiotic resistance. Read our blog post and Nature Food article for more on cultivated meat and antibiotics.
Cultivated meat is produced in facilities with cleaner conditions than conventional meat processing facilities. This reduces the risk of both foodborne illnesses and other diseases transmitted by animals, reducing the risk of future pandemics. According to the CDC, three out of four new or emerging infectious diseases in humans come from animals.
When and where can we buy it?
Commercial sales of a cultivated meat product were first approved in Singapore in late 2020, where such products continue to appear on select restaurant menus.
In the U.S., the FDA gave the green light to a cultivated meat product from San Francisco based company UPSIDE Foods in November 2022 as part of the agency’s pre-market review process. This milestone paves the way for consumers to access these products in U.S. restaurants, but there are still a number of steps that need to be taken before this happens.
UPSIDE says they “will now work with the USDA’s Food Safety and Inspection Service (FSIS) to secure the remaining approvals that are required before UPSIDE Foods’ cultivated chicken can be sold to consumers.”
UPSIDE has signed a partnership with chef Dominique Crenn who will serve the company’s cultivated chicken at her San Francisco restaurant, Atelier Crenn, when the product is approved for sale to consumers. Using Singapore as an example and considering UPSIDE’s partnership with Dominique Crenn, we anticipate that cultivated meat will make its U.S. debut in restaurants before the product is more widely produced and available in retail outlets.
Why is the FDA news significant?
In November 2022, the FDA became the second regulatory agency worldwide to greenlight a cultivated meat product, setting out a clear path to market in the U.S. for cultivated meat companies under a transparent regulatory process.
This milestone marks a significant de-risking event for this nascent industry, and we anticipate it will usher in a new wave of investment, talent, and innovations. People or companies who may have been waiting to see if cultivated meat can be a commercial reality in the U.S. in the near term can now roll up their sleeves and dive into this sector with greater confidence. Studies show that 80% of U.S. consumers report they are likely to try cultivated meat.
Words of support
From high-level government reports and directives to statements from leaders in industry and business, cultivated meat has been recognized as a powerful solution for creating a more resilient food system.
The Intergovernmental Panel on Climate Change’s (IPCC) Sixth Assessment Report
The IPCC’s Sixth Assessment Report released in April, 2022, where the world’s top scientists name cultivated meat and other alternative proteins as transformative solutions which can play a critical role in halving global emissions by 2030. It states:
- Emerging food technologies such as precision fermentation, cultivated meat, and plant-based foods can “promise substantial reductions in direct greenhouse gas emissions from food production” (TS. 5.6.2).
- Citing a paper co-authored by GFI Israel senior scientist Tom Ben-Arye, the report acknowledges that, while in its infancy and reliant on increased investments, innovation, and regulatory approval, cultivated meat offers a more sustainable alternative to current livestock production systems and agricultural land use (7.3.3).
- As well as reducing emissions, sustainable proteins like cultivated meat “lower land, water, and nutrient footprints, and address concerns over animal welfare” (TS. 5.6.2).
Breakthrough Energy’s Federal Climate Policy Playbook
This resource includes policy recommendations for cultivated meat and other alternative proteins as a critical component of reaching net-zero emissions. It states:
“The federal government should invest in robust R&D to further explore innovations such as (…) cellular agriculture, including stable cell lines, optimized cell culture media for growing meat, novel methods of scaffolding support for muscle and fat cell growth, and improved bioreactor designs.”
Read these related resources to learn more about the burgeoning field of cultivated meat.
Cultivated meat’s regulatory pathway
The FDA has completed its first safety evaluation for cultivated meat. What comes next? Learn more about cultivated meat’s regulatory path to market.
State of the Industry Report: Cultivated meat
This report details the commercial landscape, investments, regulatory developments, and scientific progress in the cultivated meat and seafood industry.
Meat cultivation: Embracing the science of nature
We developed a set of science-forward, evidence-based communication tools, rooted in familiar language, to help explain meat cultivation to non-technical audiences.
Cultivated meat LCA/TEA report analysis
Recent studies show cultivated meat could have reduced environmental impacts and be cost-competitive with some forms of conventional meat.
Alternative Proteins: State of Global Policy
In this report, we showcase countries around the world working to position themselves as economic powerhouses of the alternative protein industry.
Transforming a 12,000-year-old technology
GFI President Bruce Friedrich argues for Nature that animal agriculture is an antiquated technology ripe for transformation.
Cultivated meat as a tool for fighting antimicrobial resistance
GFI’s Claire Bomkamp on how antibiotic use in livestock and aquaculture production is driving resistance to medically important antibiotics.
Cultivated meat in the news
Read coverage by the world’s leading media outlets, who have followed on as the field of cultivated meat has evolved and grown.
Lab-grown meat receives clearance from F.D.A.
GFI’s Dr. Liz Specht on what the FDA’s historic decision means for the cultivated meat industry.
TIME: Cultivated meat “green lit” in the U.S.
TIME looks at the historic “green lighting” of a cultivated meat product in the U.S. and features insights from GFI President Bruce Friedrich.
Wall Street Journal: Cultivated meat explained
Wall Street Journal answers common questions about cultivated meat, with behind the scenes support from GFI’s lead cultivated meat scientist, Elliot Swartz, Ph.D.
NPR: Profile on UPSIDE Foods
NPR’s Allison Aubrey joins the team at UPSIDE Foods to explore the cultivated meat company’s unique approach to making meat in new and sustainable ways.
Washington Post: Cultivated Meat at COP27
Washington Post covers the serving up of cultivated meat and food-system solutions at COP27.
CNN: Cultivated Meat’s global potential
CNN’s Fareed Zakaria explores Singapore’s world-first approval of cultivated meat and the global potential of this new way of making meat.
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Get the latest news
Access our latest media statements on breaking cultivated meat news and other alternative protein developments.
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Scientists awarded $5 million to boost research into alternative meats — a powerful and scalable climate solution
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World’s first bipartisan legislation introduced in Minnesota to support alternative proteins.
World’s first cultivated meat home delivery sparks call for public investment
As Eat Just and foodpanda partner to deliver cultivated chicken directly to Singapore consumers, GFI calls for public investment to spur innovation and bring even more products to the masses.
Plant-based food retail sales grow 27 percent to reach $7 billion in 2020
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Record $3.1 billion invested in alt proteins in 2020, 3x the capital invested in 2019
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New studies further the case for cultivated meat over conventional meat in the race to net-zero emissions
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The featured image showing cultivated chicken is courtesy of GOOD Meat