Regenerative agriculture and alternative proteins: complementary approaches to feed a growing world
Bruce FriedrichRegenerative agriculture and alternative proteins can work hand-in-hand to create a just, secure, and sustainable food system.
Industry
Ask GFI: Alt. Protein Careers
Are you interested in working in alternative protein? Join SciTech university innovation specialist, Christina Aguila, to learn more about what it takes to pursue an academic or industry career in this rapidly growing field.
Impossible Foods and Beyond Meat made fake burgers cool. These startups want to do the same for fake fish
Impossible and Beyond Meat succeeded in garnering consumer interest in plant-based meats, especially amongst a growing base of flexitarians. Now a new crop of startups is focused on doing the same for plant-based seafood.
The Business of Alt Protein: Business development 101 and engaging with retail
Learn the fundamentals of selling your product into a retail channel, from communicating about your product to preparing for your first category review. You'll walk away equipped with the information you need to engage with retailers confidently and effectively.
Rational optimism for cultivated meat
Elliot Swartz, Ph.D.Perspectives from the beginning of a long journey
GFI celebrates UPSIDE Foods’ groundbreaking cultivated meat production facility, calls for public investment to massively scale and accelerate production
As UPSIDE Foods opens the world’s most advanced cultivated meat production facility, GFI urges increased investment from public and private sectors to speed up production and bring this better way of making meat to the masses.
GFI India’s Smart Protein Summit
The Smart Protein Summit is your chance to hear from thought leaders, industry titans, pioneering scientists, and avant-garde entrepreneurs - from India and beyond. Designed to facilitate action, learning, and networking, your world-changing smart protein plans could come to life through the Smart Protein Summit 2021.
The cow that could feed the planet
In a special Time Magazine double issue on climate change, Bruce explains the need for government support for alternative proteins, the value of getting the big meat companies involved, and the place for regenerative agriculture.
Israeli President Isaac Herzog becomes world’s first president to taste cultivated meat, recognizes alternative proteins as a key climate solution
Israeli President Isaac Herzog has become the world’s first president to taste cultivated meat, as the country officially embraces alternative proteins as part of its National Climate Strategy ahead of COP26.
Plant-based category marketing
Interest in plant-based products is growing, but many consumers still express skepticism about plant protein foods, or simply lack familiarity with the category. Category marketing campaigns to promote plant-based and alt protein products, independent of specific brands, can engender familiarity and showcase recent innovations. Campaigns can emphasize flavor, convenience, familiarity, nutrition, and other positive attributes. Category marketing can help expand existing markets, increase demand, and promote alternative proteins for new markets and use cases.
