Event description

This webinar will provide an overview of newly-released sales data and insights for plant-based foods in the U.S. retail market, using custom plant-based categories created by GFI and the Plant Based Foods Association by refining standard SPINS categories. 

The webinar will cover:

  • Category insights for overall plant-based foods, plant-based meat, eggs, milk, other dairy, meals, baked goods, and more, further segmented by protein source, format, and product type.
  • Consumer demographic information, as well as purchase dynamics for plant-based food categories, including household penetration, repeat rates, and dollar sales per trip and per buyer.
  • Plant-based vs. animal-based category sales and growth.
  • Perspectives on the growth of plant-based foods during Covid-19 and what it means for the future of plant-based performance at retail.

Note: Due to the custom nature of these categories, the presented data will not align with standard SPINS categories.

Speakers

  • Karen Formanski, Research and Analysis Manager, GFI
  • Jeff Crumpton, Manager, Retail Reporting, SPINS
  • Julie Emmett, Senior Director, Marketplace Development, PBFA
  • Emma Ignaszewski, Corporate Engagement Project Manager, GFI
  • Jennifer Holt, Data Analyst, PBFA

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