
Meat the Future: We shall escape the absurdity
Event description
LizMars Productions Inc., the team behind the award-winning documentary Meat the Future, invites you to this timely panel, to introduce the public to the origin story of cultivated meat (also known as clean meat, cultured meat, and cell-based meat.) Currently, more than 70 startups around the globe are hard at work, aspiring to build a sustainable and humane new food system as a solution to conventional animal agriculture. But what is it exactly, and where does the idea come from?
Ira van Eelan is the daughter of Willem van Eelan, the late Dutch researcher who pioneered the development of cultivated meat and is known as the Godfather of the movement. Continuing in his legacy, Ira is the co-founder and CEO of Kind Earth Tech. Dr. Uma Valeti is a Mayo Clinic-trained cardiologist turned CEO and entrepreneur. In 2015 he co-founded Memphis Meats (rebranded as Upside Foods), the world’s largest cultivated meat company, featured in Meat the Future. Isha Datar has been pioneering the field of cellular agriculture for the past decade. She’s the Executive Director of New Harvest, a research institute advancing the science behind cultivated meat. Jessica Almy is the Vice President of Policy for The Good Food Institute, leading GFI’s Policy team in setting legislative and regulatory strategy to promote fair policies and public research for cultivated meat.
This free, virtual and recorded 50-minute panel discussion concludes with a brief Q&A with the public. Registered viewers will be gifted with a free virtual screening of Meat the Future, including a live intro to the film by director Liz Marshall.
GFI speaker

Jessica Almy, J.D.
VICE PRESIDENT, POLICY
Jessica Almy, J.D., leads GFI’s Policy team in setting legislative and regulatory strategy to promote fair policies and public research for plant-based, cultivated, and fermented foods.