The Business of Alt Protein: Consumer perceptions of plant-based proteins
Join GFI and Moonshot Collaborative co-founders Che Green and David Benzaquen, to learn about the latest findings from a series of consumer research projects. In this seminar you’ll hear about consumer perceptions of the healthfulness of common alternative protein ingredients and various production processes. You’ll walk away from this webinar with new insights and ideas about how to message your existing products and how to innovate with new ones.