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Demand Generation

Solutions Database

Synergistic climate and biodiversity benefits of alternative proteins

The direct climate and biodiversity benefits of alternative proteins are well understood by the alternative protein community, but the synergistic benefits of alternative proteins with other solutions—for example, clean energy and reforestation efforts—are often underappreciated. Leaning into these synergistic benefits can help efforts to build community with climate and conservation organizations and to drive engagement with policymakers.

  1. Academics
  2. Cultivated
  3. Demand Generation
  4. Donors
  5. Ecosystem
  6. Fermentation
  7. GFI
  8. Industry
  9. Investment
  10. Investors
  11. NGO's
  12. Plant-Based
  13. Policymakers
  14. Seafood-relevant
  15. Startups
Solutions Database

Hybrid products to optimize nutrition, taste, cost, and sustainability

Hybrid products are a promising means to improve the cost and sustainability of animal-derived meat while improving the taste of plant proteins. Promoting the health benefits of hybrids may facilitate consumer acceptance, but more research is needed to identify the optimal blend ratios to increase nutrition without compromising flavor.

  1. Academics
  2. Commercial
  3. Cultivated
  4. Demand Generation
  5. End product formulation & manufacturing
  6. End Products
  7. Fermentation
  8. Industry
  9. Industry
  10. Ingredient optimization
  11. Investors
  12. Plant-Based
  13. Production
  14. R&D
  15. Raw Materials, Ingredients, & Inputs
  16. Science
  17. Species-agnostic
  18. Startups
Solutions Database

Life Cycle Assessment for alternative seafood relative to conventional fishing and aquaculture

To date, no robust environmental assessments have been conducted to compare alternative seafood to its conventional counterparts. An open-access, quantitative analysis of the relative environmental impacts of alternative seafood will help garner support for the industry from policymakers, nonprofit organizations, consumers, investors, foodservice outlets, and retailers.

  1. Academics
  2. Cultivated
  3. Demand Generation
  4. Distribution Channels
  5. End Products
  6. Fermentation
  7. GFI
  8. Industry
  9. Investment
  10. Plant-Based
  11. Production
  12. R&D
  13. Raw Materials, Ingredients, & Inputs
  14. Research
  15. Science
  16. Seafood
Solutions Database

Plant-based category marketing

Interest in plant-based products is growing, but many consumers still express skepticism about plant protein foods, or simply lack familiarity with the category. Category marketing campaigns to promote plant-based and alt protein products, independent of specific brands, can engender familiarity and showcase recent innovations. Campaigns can emphasize flavor, convenience, familiarity, nutrition, and other positive attributes. Category marketing can help expand existing markets, increase demand, and promote alternative proteins for new markets and use cases.

  1. Commercial
  2. Cultivated
  3. Demand Generation
  4. Distribution Channels
  5. Donors
  6. Ecosystem
  7. End Products
  8. Fermentation
  9. Industry
  10. Industry
  11. NGO's
  12. Plant-Based
  13. Policy
  14. Policy
  15. Policymakers
  16. Seafood-relevant
  17. Startups
Solutions Database

Establishing student groups at key universities

Universities are epicenters for creative problem-solving and cutting-edge research advancements, and they can serve as engines for interdisciplinary innovation. However, this potential is not being tapped fully by the alternative protein industry. University student groups at key universities can foster robust, in-person communities for students and researchers interested in elevating the profile of alternative proteins within the academy. This will generate a talent pipeline of informed and empowered young people poised to enter the sector after their education while simultaneously spurring greater awareness and involvement among established faculty members.

  1. Academics
  2. Cultivated
  3. Demand Generation
  4. Donors
  5. Ecosystem
  6. Fermentation
  7. GFI
  8. NGO's
  9. Plant-Based
  10. R&D
  11. Species-agnostic
  12. Workforce
Solutions Database

Decision matrix for seafood target species selection

Creating an online, open-access decision matrix tool that ranks popular seafood-relevant species against each other based on several criteria such as market size, per-unit price, sustainability of conventional production practices, animal welfare considerations, and consumer receptivity to alternative seafood products of that species.

  1. Academics
  2. Cultivated
  3. Demand Generation
  4. Ecosystem
  5. End Products
  6. Fermentation
  7. GFI
  8. Industry
  9. NGO's
  10. Plant-Based
  11. Seafood
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