Plant-based icon Plant-Based

Expanded product development in plant-based meat snacks

Plant-based meat snacks could tap into underlying trends in snacks replacing meals and increased consumer interest in high-protein, low-sugar foods. Product innovation is needed to match the taste, price, and availability of animal options.

Production platform
  • Plant-based icon Plant-Based
Solution category
  • Commercial
Value chain segment
  • End Products
  • Demand Generation
  • Production
Technology sector
  • End product formulation & manufacturing
Relevant actor
  • Industry
  • Startups
Maturity level
  • 2 – Early adoption


Meat snacks are a $2.8 billion category in the US, split 50/50 between jerky and other formats, with jerky growing 7% annually 2013-17. Plant-based meat snacks could tap into the underlying trends driving this growth: snacks replacing meals and consumer interest in high-protein, low-sugar foods. Plant-based meat snacks need to match the taste, price, and availability of animal options. Most existing plant-based meat snack companies focus exclusively on jerky, leaving whitespace opportunities for non-jerky formats including meat bars (similar to the Epic Bars) and meat sticks (like Slim Jims).

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