- End Products
- Demand Generation
- End product formulation & manufacturing
- 2 – Early adoption
Meat snacks are a $2.8 billion category in the US, split 50/50 between jerky and other formats, with jerky growing 7% annually 2013-17. Plant-based meat snacks could tap into the underlying trends driving this growth: snacks replacing meals and consumer interest in high-protein, low-sugar foods. Plant-based meat snacks need to match the taste, price, and availability of animal options. Most existing plant-based meat snack companies focus exclusively on jerky, leaving whitespace opportunities for non-jerky formats including meat bars (similar to the Epic Bars) and meat sticks (like Slim Jims).
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Brands, dedicated private labelers, and co-manufacturers can take advantage of the private labeling opportunity, and would benefit from developing a wide range of products to fit every category and access…
There has been little in the way of publicly-announced R&D or commercial efforts to develop the next generation of tasty and affordable plant-based turkey products. There is room for innovation…
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