Impossible and Beyond Meat succeeded in garnering consumer interest in plant-based meats, especially amongst a growing base of flexitarians. Now a new crop of startups is focused on doing the same for plant-based seafood.
Jen speaks with GFI India’s Varun and Ramya about the plights facing our oceans-- including plastic waste, climate change, and overfishing-- and the role that plant-based and cultivated seafood have to play in solving these issues.
The meat alternative market has plenty of burgers, sausages, and steaks to meet the demands of an increasingly flexitarian marketplace. However, seafood alternatives are scarce in comparison. Why is this the case? GFI’s Jen Lamy joins a team of expert panelists to answer this question.
Learn the fundamentals of selling your product into a retail channel, from communicating about your product to preparing for your first category review. You'll walk away equipped with the information you need to engage with retailers confidently and effectively.
The Smart Protein Summit is your chance to hear from thought leaders, industry titans, pioneering scientists, and avant-garde entrepreneurs - from India and beyond. Designed to facilitate action, learning, and networking, your world-changing smart protein plans could come to life through the Smart Protein Summit 2021.
In a special Time Magazine double issue on climate change, Bruce explains the need for government support for alternative proteins, the value of getting the big meat companies involved, and the place for regenerative agriculture.
Plant-based and cultivated meat cut emissions by up to 92%. In order to meet the Paris Agreement, we must change how meat is made.
Interest in plant-based products is growing, but many consumers still express skepticism about plant protein foods, or simply lack familiarity with the category. Category marketing campaigns to promote plant-based and alt protein products, independent of specific brands, can engender familiarity and showcase recent innovations. Campaigns can emphasize flavor, convenience, familiarity, nutrition, and other positive attributes. Category marketing can help expand existing markets, increase demand, and promote alternative proteins for new markets and use cases.
Many alternative protein companies are interested in exporting their products or ingredients, and this is matched by interest from businesses in many countries eager to import exciting products. But import/export is a complex endeavor with many legal, logistical, and administrative challenges. There are many opportunities for brokers, directories, legal firms, and service providers to facilitate global trade in alternative proteins, including consulting services on regulatory compliance, facilitating introductions to in-country distribution partners, and aggregating listings of government support programs and trade contacts.
Enabling easy animal ingredient substitutions in a wide range of food products.
