It is possible to be science-forward and transparent while staying rooted in familiar concepts and appealing language. Mattson worked pro bono with GFI over the past nine months to explore, test, and hone communication materials and to find a name for meat produced through cellular agriculture.
New from GFI
The largest grocer in the United States just unveiled a new dedicated plant-based line under its wildly popular Simple Truth brand. The new Simple Truth Plant Based collection will debut this fall.
CPT Capital backs creative businesses that develop groundbreaking replacements for animal products. The firm supports innovators focused on plant-based protein, cell-based meat, and recombinant proteins from seed stage to sale, IPO, and longer-term.
At the second annual Good Food Conference, the next generation of good food innovators will pitch their startups to the titans of the plant-based industry, global media, and venture capital firms.
In a new piece for Wired, GFI's Dr. Liz Specht explains two major but rarely discussed challenges with current meat production—and how plant- and cell-based meat can solve them.
Projects can be 12-60 months and have a minimum budget of $300,000. No matching funds are required. The deadline for applying is October 9, 2019.
PlantBased Solutions CEO Daniel Karsevar joined our GFIdeas community to share some wisdom on how founders can find the right fit and tackle the challenges of scaling.
The U.S. retail market for plant-based foods is worth $4.5 billion, according to new SPINS data from GFI and PBFA.
Apply by July 22 to earn a spot on stage in front of investors, companies, and media outlets powering plant-based and cell-based meat innovation.