Marika Azoff

What U.S. consumers want in alternative seafood products

Marika Azoff

A new survey conducted by GFI and Kelton Global showed that, in addition to excellent taste and texture, messaging about alternative seafood products’ environmental, health, and functional benefits can broaden their appeal among U.S. consumers.

Marika Azoff

Marika leads GFI's Sustainable Seafood Initiative work with startups, investors, conventional seafood companies and other key players in order to increase investment in and production and sale of alternative seafood products. Areas of expertise: conservation, marine ecosystems, nonprofits, strategic partnerships.