
Global perspectives: what do consumers think about alternative seafood around the world?
Marika AzoffComparing new consumer research from Japan, Thailand, Singapore, and South Korea to the U.S.
Comparing new consumer research from Japan, Thailand, Singapore, and South Korea to the U.S.
A conversation about alternative seafood, ocean conservation, and the importance of inclusion in building up the alt protein industry.
A new survey conducted by GFI and Kelton Global showed that, in addition to excellent taste and texture, messaging about alternative seafood products’ environmental, health, and functional benefits can broaden their appeal among U.S. consumers.
Marika leads GFI’s work with foodservice operators, retailers, and distributors to inspire and accelerate their shift toward alternative proteins. Areas of expertise: foodservice, retail, distribution, alternative seafood, relationship development, public speaking