Bruce Friedrich

Cow looking at camera with sky in background
Blog Business news

Impossible Foods? No question!

Bruce Friedrich

Farming cells is better than slaughtering animals - safer, more sustainable, and humane. The FDA has issued a "no questions" letter to Impossible Foods, recognizing the safety of the Impossible Burger's heme (the source of the burgers "bloody" taste).

Question marks
Blog Food policy

Push poll proves again that priming pays

Bruce Friedrich

Consumers Union included inaccurate information, employed blatant push polling tactics, and misled consumers, the media, and the FDA with a recent poll about what to label meat grown outside of an animal.

Sun rising over earth
Blog Planet

Plant-based and clean meat are crucial for a sustainable food system

Bruce Friedrich

If we are going to effectively address the environmental devastation and public health threats of industrial animal agriculture, it is critical that we develop plant-based and clean meat. Regardless of our personal diets, everyone concerned with the environment and public health should support the efforts of plant-based and clean meat companies to compete directly with industrial meat on taste, price, and convenience.