Bruce Friedrich

Bruce Friedrich
Team Board Member

Bruce Friedrich

Bruce Friedrich serves as GFI’s chief thought leader and relationship-builder, working in close partnership with GFI’s global teams and food system stakeholders around the world. Areas of expertise: alternative proteins generally, GFI’s global programs and strategy, bicycling in heavy traffic.

Cow looking at camera with sky in background
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Impossible Foods? No question!

Bruce Friedrich

Farming cells is better than slaughtering animals - safer, more sustainable, and humane. The FDA has issued a "no questions" letter to Impossible Foods, recognizing the safety of the Impossible Burger's heme (the source of the burgers "bloody" taste).