Bruce Friedrich

Bruce Friedrich
Team Board Member

Bruce Friedrich

Bruce Friedrich directs GFI’s strategic planning and execution in the United States and globally. Areas of expertise: alternative proteins generally, GFI’s global programs and strategy, bicycling in heavy traffic.

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Blog New from GFI

Why GFI uses the term “cultivated meat”

Bruce Friedrich

It is possible to be science-forward and transparent while staying rooted in familiar concepts and appealing language. Mattson worked pro bono with GFI over the past nine months to explore, test, and hone communication materials and to find a name for meat produced through cellular agriculture.

Cow looking at camera with sky in background
Blog Business news

Impossible Foods? No question!

Bruce Friedrich

Farming cells is better than slaughtering animals - safer, more sustainable, and humane. The FDA has issued a "no questions" letter to Impossible Foods, recognizing the safety of the Impossible Burger's heme (the source of the burgers "bloody" taste).