Startup manual
This guide lays out the steps involved in starting an alternative protein company, from securing funding and developing your product to scaling up and expanding distribution.
Industry
Retail
Our resources can help you develop successful retail strategies for positioning, merchandising, and marketing plant-based products.
GFIdeas Community
Learn from and network with experts in alternative protein. GFIdeas is a community for entrepreneurs, scientists, students, and subject matter experts.
Merchandising plant-based meat, eggs, and dairy at retail
Emma IgnaszewskiDiscover the best practices in retail merchandising, aisle signage, and shelf tags for plant-based meat, egg, and dairy.
Marketing and promoting plant-based proteins
This quick guide offers evidence-based marketing and promotion strategies to increase plant-based sales at retail.
Consumer insights
Understand alternative protein consumer segments, demographics, adoption, motivations, and perceptions.
Red seaweed protein
Learn about Trophic LLC’s research developing plant-based meat ingredients from red seaweed protein through GFI’s grant program.
Developing marbled cultivated beef
GFI is developing marbled cultivated beef with Dr. Amy Rowat at University of California, Los Angeles
Cellular building blocks
Learn about Dr. Marcelle Machluf’s work designing cellular building blocks for cultivated meat with at Technion – Israel Institute of Technology.
Optimizing media for chicken cells
Learn about Dr. David Block’s work to perfect growth media for cultivated chicken at University of California, Davis.
