Learn the fundamentals of selling your product into a retail channel, from communicating about your product to preparing for your first category review. You'll walk away equipped with the information you need to engage with retailers confidently and effectively.
Perspectives from the beginning of a long journey
As UPSIDE Foods opens the world’s most advanced cultivated meat production facility, GFI urges increased investment from public and private sectors to speed up production and bring this better way of making meat to the masses.
The Smart Protein Summit is your chance to hear from thought leaders, industry titans, pioneering scientists, and avant-garde entrepreneurs - from India and beyond. Designed to facilitate action, learning, and networking, your world-changing smart protein plans could come to life through the Smart Protein Summit 2021.
Join Dr. Reza Ovissipour, Assistant Professor in Cellular Agriculture in the Department of Food Science and Technology at Virginia Tech, to learn about his work in optimizing media for the production of cultivated seafood.
Plant-based and cultivated meat cut emissions by up to 92%. In order to meet the Paris Agreement, we must change how meat is made.
Israeli President Isaac Herzog has become the world’s first president to taste cultivated meat, as the country officially embraces alternative proteins as part of its National Climate Strategy ahead of COP26.
Interest in plant-based products is growing, but many consumers still express skepticism about plant protein foods, or simply lack familiarity with the category. Category marketing campaigns to promote plant-based and alt protein products, independent of specific brands, can engender familiarity and showcase recent innovations. Campaigns can emphasize flavor, convenience, familiarity, nutrition, and other positive attributes. Category marketing can help expand existing markets, increase demand, and promote alternative proteins for new markets and use cases.
Many alternative protein companies are interested in exporting their products or ingredients, and this is matched by interest from businesses in many countries eager to import exciting products. But import/export is a complex endeavor with many legal, logistical, and administrative challenges. There are many opportunities for brokers, directories, legal firms, and service providers to facilitate global trade in alternative proteins, including consulting services on regulatory compliance, facilitating introductions to in-country distribution partners, and aggregating listings of government support programs and trade contacts.
Enabling easy animal ingredient substitutions in a wide range of food products.
