Media Statement

Person taking a bite of a burger
Press Media Statement

Impossible Foods enters retail as demand for refrigerated plant-based burgers skyrockets, entry to accelerate plant-based meat market growth

Refrigerated plant-based burger sales in U.S. retail have surged 151 percent since 2018, according to SPINS data commissioned by GFI and PBFA. The data shows that refrigerated plant-based burgers are a key engine for growth within the plant-based meat market, with sales increasing more than five times as fast as other plant-based meat products.