Fastest launch in TGI Fridays history: Beyond Burger goes nationwide
Way to start off the new year with a bang, Beyond Meat!
Following the remarkable success of its initial menu test in five TGI Fridays locations in October, the Beyond Burger is now being added to the menu nationwide, becoming the fastest test-to-table menu offering in the restaurant chain’s history!
Beyond Meat CEO and founder Ethan Brown commented in a press release:
Consumer adoption of our plant-based meats is quickening month over month. Once people learn first-hand that they can enjoy the delicious upsides of meat while capturing the health and environmental benefits of plant-based eating, consistent use comes down to availability. I could not be more pleased that an iconic global restaurant brand, TGI Fridays, is adding The Beyond Burger to their menu.
The Beyond Burger will now be listed as a standalone menu item and as a substitute patty option for any of the eight existing burger builds on the TGI Fridays menu.
To see where you can find a Beyond Burger near you, click here!
And if you want to learn more about Beyond Meat and Ethan Brown’s plans to make meat healthy, humane, and sustainable, check out our behind the scenes look straight from the company headquarters in El Segundo, California.
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