GFI’s ATLAS tool helps alternative seafood entrepreneurs prioritize seafood species

To sustainably meet the growing global demand for seafood, we need to bring more alternative seafood products to market. That’s why GFI’s Sustainable Seafood Initiative is launching ATLAS: a tool designed to accelerate alternative seafood development and commercialization.
School of fish

Global demand for seafood is growing rapidly, with a 30 percent increase in demand projected by 2030 compared to 2010. Alternative seafood–plant-based, fermentation-derived, and cultivated fish and shellfish–has the potential to meet growing global demand for seafood as part of a more sustainable, healthy, and just food system.

Globally, people regularly eat well over 100 species of fish and shellfish. Choosing a species of focus can be a time-consuming process for alternative seafood startups, entrepreneurs, researchers, and others looking to contribute to the industry. That’s why GFI’s Sustainable Seafood Initiative is launching ATLAS, the ArcheType Library for Alternative Seafood. ATLAS provides both quantitative and qualitative information to inform species selection and accelerate the development and commercialization of alternative seafood products.

ATLAS is the second half of PISCES/ATLAS, and you can find the tool integrated into the same AirTable database you might have already been using to explore PISCES’ species-level characterization data.

We have developed this tool on the “archetype” instead of the species level. Archetypes are the descriptions of categories of seafood that you might see on a menu: We compare shrimp to salmon instead of Salmo salar and Penaeus monodon. Seafood classification is complex, and we had to combine data from varying levels to make ATLAS useful. You can find more information about this in the PISCES/ATLAS User Guide.

How should we prioritize species for alternative seafood development?

While there is no “right” answer to how to prioritize different products for plant-based, cultivated, and fermentation-derived seafood development, we have chosen a few categories of data that we think will be of interest to those working in this industry.

How do I use ATLAS?

To view archetype-level data on all criteria and their associated scores, please check out the Main View in the ATLAS tab of PISCES/ATLAS. If you’d like a high-level view of how archetypes compare to each other, change the view to look at “Scores Only.” Or to dig further into the data, select any of the tabs to the right to get more information on each criterion. Remember, archetypes are groups of species defined by how they’re typically used in a culinary setting, not by their evolutionary relationships. The scientific names of the species associated with each archetype are listed and linked to PISCES.

You can explore with the ATLAS Ranking Tool here, which allows you to adjust the weight applied to each category of criteria and see how the overall score of each archetype changes. You can also see or change the code directly in this version of the ranking tool.

For more information on how to use ATLAS, please refer to our PISCES/ATLAS User Guide.

What’s next?

This is just the first version of ATLAS, and we will continually add to and update this tool. In the near future, we plan to:

Once you have had a chance to explore the tool, we would love your feedback. You can share it with us here.

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Jen lamy


Jen Lamy manages GFI’s cross-programmatic Sustainable Seafood Initiative to ensure that it proceeds strategically and with the input and involvement of key stakeholders. Areas of expertise: alternative seafood, environmental policy, sustainable food systems, and strategic planning.