Pat Brown gives us the down-low on how he harnessed his research background to figure out why people love meat and how to satisfy those cravings with a plant-based burger.
GFI's new poll shows the courts are right - consumers buying soymilk and almond milk are not confused. They know what they are buying.
Farming cells is better than slaughtering animals - safer, more sustainable, and humane. The FDA has issued a "no questions" letter to Impossible Foods, recognizing the safety of the Impossible Burger's heme (the source of the burgers "bloody" taste).
GFI urges FDA to not restrict the use of dairy terms on plant-based dairy labels. Learn why censoring the labels is unconstitutional and against longstanding practice.
This explicit request indicates that the U.S. government's premier agricultural research agency recognizes the potential of plant-based and clean meat to contribute to a healthy, humane, and sustainable food system.
Want more proof that the plant-based revolution is reaching all corners of the food system? White Castle recently debuted the Impossible Burger.
A few months after their cover story on clean meat, The Institute of Food Technologists has run a cover story about plant-based meat, eggs, and dairy!