Plant-based meat pricing and promotion insights in U.S. retail
This fact sheet examines the relationship between plant-based meat prices and sales volume and identifies potential pricing and promotional strategies for the market.
Industry
Three themes that capture our 2024
Dara HomerGoing beyond the headlines to the people, places, and spaces advancing alternative proteins.
Promoting plant-based items on menus
Zak WestonLearn best practices for marketing and promoting plant-based meat, egg, and dairy items on foodservice and restaurant menus.
Plant Protein Primer
Find information on nutrition, functionality, price, sourcing, and consumer perceptions of plant protein sources for plant-based meat.
Foodservice
Explore market data, menu ideas, and marketing strategies for launching plant-based items in restaurant and non-commercial foodservice channels.
Research supports the term “cultivated meat”
Research conducted in December 2022 validates the use of “cultivated meat” over “cell-cultured meat” and other terms. Learn more in our fact sheet.
Consumer attitudes toward alternative seafood
Alternative seafood is a clear market opportunity. To date, little research has been conducted in this area. To fill this gap and strengthen the alternative seafood innovation ecosystem, GFI partnered with consumer insights and brand strategy firm, Kelton Global. This resource outlines the key findings.
Technical analyses and reports
Our technical analyses and reports identify solutions for alternative protein taste, price, scale parity, and improved environmental sustainability.
Category update on blended meat
An analysis of the current U.S. market, consumer research, and key challenges, opportunities, and open questions for blended meat.
Alternative proteins are a biodiversity solution
Shifting toward alternative proteins addresses the twin crises of climate change and biodiversity loss by slashing agricultural emissions, reversing deforestation, and enabling restoration of critical ecosystems.
