JBS is launching a plant-based burger in Brazil
Gus GuadagniniThe world's largest meat producer, Brazil-based JBS is launching a plant-based burger. And that's not all that's happening in the Brazilian market.
The world's largest meat producer, Brazil-based JBS is launching a plant-based burger. And that's not all that's happening in the Brazilian market.
Cargill participated in Aleph Farms' Series A funding round, which raised $11.65 million for the cell-based steak producer. Jon Nash, president of Cargill Protein-North America, said, "We have a responsibility to look at all innovations that can help us feed the world."
This is the largest fundraising round for a plant-based meat company in history, bringing Impossible Foods' total funding to $750 million and market valuation to $2 billion.
Plant-based Mexican food is the next big flavor trend. In April alone, Chipotle, Taco Bell, Del Taco, and QDOBA spiced up their menus with new plant-based options.
The plant-based meat maker offered 9.625 million shares at $25 apiece, raising roughly $241 million.
The biggest fast-food chains are taking note of the incredible consumer demand for plant-based options, and upgrading their menus accordingly.
"If we can start to positively influence the global food consciousness by making sure that there are more sustainable, nutritious, and accessible food options in our buildings, that could have a real impact," said WeWork Food Labs Manager Tessa Price.
Greenleaf Foods has broken ground for North America's biggest plant-based protein facility.
Brazil is getting a plant-based burger of its own. GFI Brazil has been working with Fazenda Futuro founder Marcos Leta from the project's inception.
Burger King is testing the Impossible Whopper at its 59 St. Louis area locations, starting this week.