Impossible Foods is a recipient of the 2019 United Nations Global Climate Action Award, selected for its practicality and scalability. And speaking of scale, Impossible just made its East Coast retail debut!
On Monday, September 30, the Beyond Meat burger goes on sale for a 12-week trial in Toronto and surrounding communities in southwest Ontario.
Two burgers will be less than $5, and each four-ounce serving will provide 18 grams of protein. "This is going after a meat-eating customer."
Impossible rolls out in 27 Gelson's Markets locations in Southern California today, with further retail expansion slated for later this month.
Kellogg's MorningStar Farms, a leader in plant-based proteins for 40-plus years, announced this week that they're launching a new line of plant-based meat in early 2020.
Alpha Foods is launching two breakfast burritos made with animal-free scramble, sausage, spicy cheddar, and vegetables. Alpha offered their first taste at the 2019 Good Food Conference.
The largest grocer in the United States just unveiled a new dedicated plant-based line under its wildly popular Simple Truth brand. The new Simple Truth Plant Based collection will debut this fall.
Outside Atlanta, flocks of Georgians landed at a KFC offering Beyond Meat's plant-based chicken nuggets and wings. They shut down the drive-thru and ate the entire supply in just a few hours!
UPSIDE Foods, JUST, Fork & Goode, BlueNalu, and Finless Foods just established the Alliance for Meat, Poultry & Seafood Innovation (AMPS Innovation).
JUST Egg, a plant-based egg developed by the San Francisco-based food manufacturer JUST, is already being enjoyed at select Tim Hortons locations throughout Canada and will now hit 2,100 Kroger stores throughout the United States.
