Media resources for plant-based and cultivated meat

Bruce Friedrich serves as GFI’s chief thought leader and relationship-builder, working in close partnership with GFI’s global teams and food system stakeholders around the world.

Areas of expertise: alternative proteins generally, GFI’s global programs and strategy, bicycling in heavy traffic.

Mirte Gosker leads GFI Asia Pacific as managing director, accelerating the markets for plant-based and cultivated meat through research and innovation.

Areas of expertise: entrepreneurship, business strategy and development, project management, people management, philanthropy.

Gus Guadagnini leads GFI Brazil, building partnerships with many of the world’s leading meat and agricultural companies.

Areas of expertise: Brazil, plant-based proteins, entrepreneurship, startups, strategic planning, project management, marketing.

Sneha is a visionary strategist, overseeing and coordinating all our work with a keen focus on maximizing impact in India’s smart protein sector.

Areas of expertise: organizational leadership, strategic planning, people management, philanthropy

Caroline Bushnell leads GFI’s Corporate Engagement team in their work with companies and investors around the world to accelerate the alternative protein industry.

Areas of expertise: food industry, alternative protein ecosystem, market trends, consumer insights, CPG marketing, emerging industry opportunities.

Pepin Andrew Tuma leads GFI’s policy team in advancing state and federal initiatives that remove hurdles and leverage resources to catalyze progress on alternative proteins.

Areas of expertise: legislative advocacy, food and nutrition policy, coalition building, campaign strategy

Nikhita is focused on the technical landscape of plant-based proteins and how to expand their impact and adoption.

Areas of expertise: plant-based product development, materials science, physicochemical characterization, food chemistry

Elliot Swartz analyzes scientific progress and bottlenecks in cultivated meat.

Areas of expertise: cultivated meat: cell culture media, costs, and environmental impact

Adam is focused on engineering a new paradigm in food production.

Areas of expertise: microbial fermentation, precision fermentation, molecular biology

Jody Kirchner leads GFI’s market and consumer insights team, delivering data-driven analysis to educate industry leaders and key stakeholders on the opportunities around alternative proteins.

Areas of expertise: consumer insights, market research & analysis, growth strategy, innovation, food industry

Madeline Cohen leads GFI’s regulatory team in implementing regulatory, policy, and litigation strategies to support a clear path to market and a level playing field for alternative proteins.

Areas of expertise: U.S. and global regulation, domestic policy, and litigation