Investor due diligence support
Sharyn Murray, CFAConsidering investing in an alternative protein startup? Find support and resources here for conducting due diligence.
Guide
Promoting plant-based items on menus
Zak WestonLearn 20 best practices for marketing and promoting plant-based meat, egg, and dairy items on foodservice and restaurant menus.
Plant-Based Meat Manufacturing Guide
Learn about plant-based meat manufacturing by extrusion and explore directories of ingredients, facilities, and co-manufacturers.
Startup manual
This guide lays out the steps involved in starting an alternative protein company, from securing funding and developing your product to scaling up and expanding distribution.
Merchandising plant-based meat, eggs, and dairy at retail
Emma IgnaszewskiDiscover the best practices in retail merchandising, aisle signage, and shelf tags for plant-based meat, egg, and dairy.
Marketing and promoting plant-based proteins
This quick guide offers evidence-based marketing and promotion strategies to increase plant-based sales at retail.
Consumer insights
Understand consumers, demographics, adoption, motivations, category descriptors, and opportunities for future research in alternative proteins.
Plant Protein Primer
Find information on nutrition, functionality, price, sourcing, and consumer perceptions of plant protein sources for plant-based meat.
Good Food Retail Report 2020
Emma IgnaszewskiLearn plant-based sales strategies and see how the top 15 U.S. grocery retailers rate on their plant-based assortment, merchandising, and marketing.
Student resource guide
This guide will help you steer through the exciting world of alternative proteins.
