Gus Guadagnini leads GFI Brazil, building partnerships with many of the world’s leading meat and agricultural companies. Areas of expertise: Brazil, plant-based proteins, entrepreneurship, startups, strategic planning, project management, marketing.
To have a global impact on the food system, we need global partners. That's why GFI executive director Bruce Friedrich partnered with GFI-Brazil for a tour of Brazil's innovative plant-based and cultivated meat industry.
The world's largest meat producer, Brazil-based JBS is launching a plant-based burger. And that's not all that's happening in the Brazilian market.
Brazil is getting a plant-based burger of its own. GFI Brazil has been working with Fazenda Futuro founder Marcos Leta from the project's inception.
GFI just published the first study of consumer attitudes towards plant-based products in Brazil. Nearly 30 percent of participants reported moving towards reducing consumption of animal products or already being vegetarian.
