Kroger is launching several new products in its Simple Truth Plant Based line, signaling a broader trend of alternative protein expansion in retail.
The protein department of the future is a world of opportunity. New evidence from The Kroger Co. and Heinen's bolsters the case for shelving plant-based meat products in the meat aisle.
GFI's new Good Food Retail Report shows that the United States' largest grocery chains are adapting their plant-based food strategies to capitalize on growing consumer demand.
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