
The Business of Alt Protein: Precision fermentation consumer research and nomenclature
April 1 @ 11:00 am – 12:00 pm EDT
Join GFI’s next Business of Alt Protein webinar covering an overview of current precision fermentation consumer research insights and nomenclature best practices.
Event description
The precision fermentation sector is growing and experiencing increasing interest and investment. In this session, GFI’s consumer research lead Taylor Leet-Otley will provide an overview of consumer research findings to help inform your GTM strategy, on-pack messaging, and what to call these novel ingredients. We’ll cover:
- Awareness & familiarity
- Willingness to try and buy
- Which demographic is most likely to try
- Perceptions and hesitations
- Nomenclature preferences
Meet the speaker

Taylor Leet-Otley
CONSUMER RESEARCH LEAD, GFI
Taylor Leet-Otley oversees GFI’s consumer research, keeping the organization and the industry in touch with consumers’ needs & beliefs in the fast-moving alternative protein category. Taylor joined GFI with a background as a consultant focused on market research, consumer insights, and strategy. He worked in a diverse range of industries including CPG, energy, recycling, healthcare, and consumer tech, with a focus on brand management, B2B strategy, and market entry. He graduated from Wesleyan University with a BA in Neuroscience and Religion.
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