The Business of Alt Protein: Precision fermentation consumer research and nomenclature
Taylor Leet-Otley
Consumer Research Lead
Event description
The precision fermentation sector is growing and experiencing increasing interest and investment. In this session, GFI’s consumer research lead Taylor Leet-Otley will provide an overview of consumer research findings to help inform your GTM strategy, on-pack messaging, and what to call these novel ingredients. We’ll cover:
- Awareness & familiarity
- Willingness to try and buy
- Which demographic is most likely to try
- Perceptions and hesitations
- Nomenclature preferences
Meet the speaker
Taylor Leet-Otley
CONSUMER RESEARCH LEAD, GFI
Taylor Leet-Otley oversees GFI’s consumer research, keeping the organization and the industry in touch with consumers’ needs & beliefs in the fast-moving alternative protein category. Taylor joined GFI with a background as a consultant focused on market research, consumer insights, and strategy. He worked in a diverse range of industries including CPG, energy, recycling, healthcare, and consumer tech, with a focus on brand management, B2B strategy, and market entry. He graduated from Wesleyan University with a BA in Neuroscience and Religion.
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