The Business of Alt Protein: Precision fermentation consumer research and nomenclature
Taylor Leet-Otley
Consumer Research Lead
Event description
The precision fermentation sector is growing and experiencing increasing interest and investment. In this session, GFI’s consumer research lead Taylor Leet-Otley will provide an overview of consumer research findings to help inform your GTM strategy, on-pack messaging, and what to call these novel ingredients. We’ll cover:
- Awareness & familiarity
- Willingness to try and buy
- Which demographic is most likely to try
- Perceptions and hesitations
- Nomenclature preferences
Meet the speaker
Taylor Leet-Otley
CONSUMER RESEARCH LEAD, GFI
Taylor Leet-Otley oversees GFI’s consumer research, keeping the organization and the industry in touch with consumers’ needs & beliefs in the fast-moving alternative protein category. Taylor joined GFI with a background as a consultant focused on market research, consumer insights, and strategy. He worked in a diverse range of industries including CPG, energy, recycling, healthcare, and consumer tech, with a focus on brand management, B2B strategy, and market entry. He graduated from Wesleyan University with a BA in Neuroscience and Religion.
Upcoming events
View all events
The Science of Alt Protein: Bridging functionality gaps through hybrid food design
Join us to learn how plant proteins, microbial biomass, and precision-fermentation-derived ingredients can be integrated to create next-generation food products.
Business of Alt Protein: The Importance of Sensory Science for Alternative Proteins
Join us on June 30 for a Business of Alt Protein webinar on the importance of sensory science for alternative proteins.
Developing continuous cell lines for cultivated seafood
Dive into GFI’s new guide for practical solutions to overcoming shared challenges in fish and crustacean cell line development.
Fish & CHIPS: Collaborative Huddle for Ideation & Problem Solving
Calling all cultivated seafood researchers and innovators! Join us for our next collaborative huddle on September 29th at 11:30 am ET.
Fish & CHIPS: Collaborative Huddle for Ideation & Problem Solving
Calling all cultivated seafood researchers and innovators! Join us for our next collaborative huddle on September 29th at 10:30 pm ET.
