The Business of Alt Protein: Precision fermentation consumer research and nomenclature
Taylor Leet-Otley
Consumer Research Lead
Event description
The precision fermentation sector is growing and experiencing increasing interest and investment. In this session, GFI’s consumer research lead Taylor Leet-Otley will provide an overview of consumer research findings to help inform your GTM strategy, on-pack messaging, and what to call these novel ingredients. We’ll cover:
- Awareness & familiarity
- Willingness to try and buy
- Which demographic is most likely to try
- Perceptions and hesitations
- Nomenclature preferences
Meet the speaker
Taylor Leet-Otley
CONSUMER RESEARCH LEAD, GFI
Taylor Leet-Otley oversees GFI’s consumer research, keeping the organization and the industry in touch with consumers’ needs & beliefs in the fast-moving alternative protein category. Taylor joined GFI with a background as a consultant focused on market research, consumer insights, and strategy. He worked in a diverse range of industries including CPG, energy, recycling, healthcare, and consumer tech, with a focus on brand management, B2B strategy, and market entry. He graduated from Wesleyan University with a BA in Neuroscience and Religion.
Upcoming events
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The Science of Alt Protein: Student research showcase, Part 1
Join us for a seminar showcasing outstanding student-led research from GFI’s Academic Research Challenge.
Fish & CHIPS: Collaborative Huddle for Ideation & Problem Solving
Calling all cultivated seafood researchers and innovators! Join us for our next collaborative huddle on September 29th at 11:30 am ET.
Fish & CHIPS: Collaborative Huddle for Ideation & Problem Solving
Calling all cultivated seafood researchers and innovators! Join us for our next collaborative huddle on September 29th at 10:30 pm ET.
The Science of Alt Protein: Student research showcase, part 2
Join us for a seminar showcasing outstanding student-led research from GFI’s Academic Research Challenge.
Bridge2Food North America
Join GFI at Bridge2Food North America, where food industry leaders will gather to explore the latest developments in ingredient innovation and alternative proteins.
