The Business of Alt Protein: Precision fermentation consumer research and nomenclature

Name: The Business of Alt Protein: Precision fermentation consumer research and nomenclature
Start: 2025-04-01T11:00:00-04:00
End: 2025-04-01T12:00:00-04:00

Past

April 1, 2025 @ 11:00 am – 12:00 pm EDT

Join GFI’s next Business of Alt Protein webinar covering an overview of current precision fermentation consumer research insights and nomenclature best practices.

Taylor Leet-Otley
Consumer Research Lead

Event description

The precision fermentation sector is growing and experiencing increasing interest and investment. In this session, GFI’s consumer research lead Taylor Leet-Otley will provide an overview of consumer research findings to help inform your GTM strategy, on-pack messaging, and what to call these novel ingredients. We’ll cover:

Awareness & familiarity
Willingness to try and buy
Which demographic is most likely to try
Perceptions and hesitations
Nomenclature preferences

Meet the speaker

Sci25018 webinar graphics business of alt protein april callout

Taylor Leet-Otley

CONSUMER RESEARCH LEAD, GFI

Taylor Leet-Otley oversees GFI’s consumer research, keeping the organization and the industry in touch with consumers’ needs & beliefs in the fast-moving alternative protein category. Taylor joined GFI with a background as a consultant focused on market research, consumer insights, and strategy. He worked in a diverse range of industries including CPG, energy, recycling, healthcare, and consumer tech, with a focus on brand management, B2B strategy, and market entry. He graduated from Wesleyan University with a BA in Neuroscience and Religion.