The Future of Protein Forum @ SXSW (Regen House)
Event description
Feeding a growing global population sustainably will require a range of protein solutions. That conversation is coming to SXSW.
On March 14, GFI’s Shayna Fertig, Senior Advisor to the President, will join leaders across food, agriculture, health, and conservation for The Future of Protein Forum at Regen House. The gathering will examine how protein diversification can help meet rising demand while strengthening supply chains, supporting farmers, and reducing resource intensity.
Shayna will share GFI’s perspective on the role of alternative proteins within a broader, more resilient protein landscape—alongside speakers including:
- Ambassador Ertharin Cousin (Food Systems for the Future Institute)
- Ethan Soloviev (HowGood)
- Maggie Hanna (Central Grasslands Roadmap Initiative)
- Tom Brenna (Dell Medical School)
- Katie Rose McCullough (The Meat Foundation)
SXSW convenes leaders from across technology, policy, and entrepreneurship. We’re glad to ensure that the future of protein is part of that exchange.
GFI speaker
Shayna Fertig
SENIOR ADVISOR TO THE PRESIDENT
Shayna works closely with GFI’s president to build and maintain high level relationships across influencers in climate, biodiversity, and global health. She most recently worked at Impossible Foods leading strategic projects and analytics for their foodservice sales team as a Sales Operations Manager. Prior to Impossible, Shayna worked at Censeo Consulting Group, providing strategic and operational support for government agencies and nonprofits. She holds a B.S. in Economics from the Wharton School at the University of Pennsylvania and a B.S. in Systems Engineering from the University of Pennsylvania.
Upcoming events
View all events
Meet GFI at the 2026 NCSL Legislative Summit
GFI is collaborating with two leading organizations advancing food innovation: the Plant Based Foods Association and the Association for Meat, Poultry, and Seafood Innovation.
Business of Alt Protein: The Science of Charisma for Founders, Leaders, and Professionals
Join charisma expert Olivia Fox Cabane, who will share research-backed techniques for building trust, communicating with confidence, and increasing your influence in high-stakes interactions.
The Science of Alt Protein: Growth factors—Driving cultivated meat cost and scalability
Learn how researchers are developing innovative approaches to reduce growth factor costs and make cultivated meat production more affordable.
The Future of Meat: Technology, Sustainability, and the Meats of Tomorrow
Bruce Friedrich heads to The Commonwealth Club for a conversation about Meat—and why rethinking how we produce meat could shape the future of food.
Fish & CHIPS: Collaborative Huddle for Ideation & Problem Solving
Calling all cultivated seafood researchers and innovators! Join us for our next collaborative huddle on September 29th at 11:30 am ET.
Fish & CHIPS: Collaborative Huddle for Ideation & Problem Solving
Calling all cultivated seafood researchers and innovators! Join us for our next collaborative huddle on September 29th at 10:30 pm ET.
