The Business of Alt Protein: How to communicate your brand story, a practical three-part series with Brian Cooley
Event description
Part 1 How to edit your story – Wednesday, May 28, 12 – 1 p.m. ET / 9 – 10 a.m. PT
Sharing your story effectively starts by tuning your message to your audience, being of service to them rather than approaching them as an attention crop to be harvested. Drawing on the principles of Smart Brevity, you’ll learn how to leave an audience rapt and wanting to engage more.
Part 2 How to visualize your story – Wednesday, June 4, 12 – 1 p.m. ET / 9 – 10 a.m. PT
When you use visuals they should advance your story, not be a redundant display of it, and should bring to life the select points where words would fail. Doing visuals effectively combines the visual impact of a video and the dynamic process of a whiteboard.
Part 3 How to deliver your story – Wednesday, June 11, 12 – 1 p.m. ET / 9 – 10 a.m. PT
All the editing and visualization in the world can’t rescue a presentation that’s poorly delivered, and that mostly comes down to the presenter’s use of their voice. The irony is that most of us are great vocal storytellers – until someone puts us in a formal presentation situation. We can fix that.
Meet the speaker
Brian Cooley
PRINCIPAL, COOLEY INSIGHTS
Brian Cooley has been a GFI Mentor since the program’s inception and now brings his core lessons on effective presenting to the broader GFI audience. Brian has over 30 years experience as a senior technology editor, media host and speaker who has trained senior corporate executives, postdoc medical researchers and GFI startups on the art of being heard, believed and remembered.
Upcoming events
View all events
Meet GFI at the 2026 NCSL Legislative Summit
GFI is collaborating with two leading organizations advancing food innovation: the Plant Based Foods Association and the Association for Meat, Poultry, and Seafood Innovation.
Business of Alt Protein: The Science of Charisma for Founders, Leaders, and Professionals
Join charisma expert Olivia Fox Cabane, who will share research-backed techniques for building trust, communicating with confidence, and increasing your influence in high-stakes interactions.
The Science of Alt Protein: Growth factors—Driving cultivated meat cost and scalability
Learn how researchers are developing innovative approaches to reduce growth factor costs and make cultivated meat production more affordable.
The Future of Meat: Technology, Sustainability, and the Meats of Tomorrow
Bruce Friedrich heads to The Commonwealth Club for a conversation about Meat—and why rethinking how we produce meat could shape the future of food.
Fish & CHIPS: Collaborative Huddle for Ideation & Problem Solving
Calling all cultivated seafood researchers and innovators! Join us for our next collaborative huddle on September 29th at 11:30 am ET.
Fish & CHIPS: Collaborative Huddle for Ideation & Problem Solving
Calling all cultivated seafood researchers and innovators! Join us for our next collaborative huddle on September 29th at 10:30 pm ET.
