Event description

Feeding a growing global population sustainably will require a range of protein solutions. That conversation is coming to SXSW.

On March 14, GFI’s Shayna Fertig, Senior Advisor to the President, will join leaders across food, agriculture, health, and conservation for The Future of Protein Forum at Regen House. The gathering will examine how protein diversification can help meet rising demand while strengthening supply chains, supporting farmers, and reducing resource intensity.

Shayna will share GFI’s perspective on the role of alternative proteins within a broader, more resilient protein landscape—alongside speakers including:

  • Ambassador Ertharin Cousin (Food Systems for the Future Institute)
  • Ethan Soloviev (HowGood)
  • Maggie Hanna (Central Grasslands Roadmap Initiative)
  • Tom Brenna (Dell Medical School)
  • Katie Rose McCullough (The Meat Foundation)

SXSW convenes leaders from across technology, policy, and entrepreneurship. We’re glad to ensure that the future of protein is part of that exchange.

GFI speaker

Shayna fertig

Shayna Fertig

SENIOR ADVISOR TO THE PRESIDENT

Shayna works closely with GFI’s president to build and maintain high level relationships across influencers in climate, biodiversity, and global health. She most recently worked at Impossible Foods leading strategic projects and analytics for their foodservice sales team as a Sales Operations Manager. Prior to Impossible, Shayna worked at Censeo Consulting Group, providing strategic and operational support for government agencies and nonprofits. She holds a B.S. in Economics from the Wharton School at the University of Pennsylvania and a B.S. in Systems Engineering from the University of Pennsylvania.

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