The Business of Alt Protein: How to communicate your brand story, a practical three-part series with Brian Cooley
Event description
Part 1 How to edit your story – Wednesday, May 28, 12 – 1 p.m. ET / 9 – 10 a.m. PT
Sharing your story effectively starts by tuning your message to your audience, being of service to them rather than approaching them as an attention crop to be harvested. Drawing on the principles of Smart Brevity, you’ll learn how to leave an audience rapt and wanting to engage more.
Part 2 How to visualize your story – Wednesday, June 4, 12 – 1 p.m. ET / 9 – 10 a.m. PT
When you use visuals they should advance your story, not be a redundant display of it, and should bring to life the select points where words would fail. Doing visuals effectively combines the visual impact of a video and the dynamic process of a whiteboard.
Part 3 How to deliver your story – Wednesday, June 11, 12 – 1 p.m. ET / 9 – 10 a.m. PT
All the editing and visualization in the world can’t rescue a presentation that’s poorly delivered, and that mostly comes down to the presenter’s use of their voice. The irony is that most of us are great vocal storytellers – until someone puts us in a formal presentation situation. We can fix that.
Meet the speaker
Brian Cooley
PRINCIPAL, COOLEY INSIGHTS
Brian Cooley has been a GFI Mentor since the program’s inception and now brings his core lessons on effective presenting to the broader GFI audience. Brian has over 30 years experience as a senior technology editor, media host and speaker who has trained senior corporate executives, postdoc medical researchers and GFI startups on the art of being heard, believed and remembered.
Upcoming events
View all events
Breaking the Divide: Depolarizing Food, Farming, and Innovation
Join GFI’s Elliot Swartz and other experts for an online discussion on how we can depolarize conversations around food, farming, and innovation. Learn how cultivated meat and other solutions can…
The Science of Alt Protein: Deploying alternative feedstocks for biomanufacturing of food
Explore the latest advancements in bioconversion of C1 and lignocellulosic feedstocks and their potential to revolutionize renewable food production.
The Business of Alt Protein: How to communicate your brand story, a practical three-part series with Brian Cooley
Join us for The Business of Alt Protein: How to communicate your brand story, a practical three-part series with Brian Cooley.
The Future of Alternative Proteins Panel
Join Claire Bomkamp, GFI’s Senior Scientist for Cultivated Meat and Seafood, for The Future of Alternative Proteins panel.
Future Food-Tech Chicago – Sustainable Proteins & Ingredients
Join us in Chicago to connect with industry leaders, explore cutting-edge solutions, and shape the future of sustainable proteins.
Building Your Alt Protein Career
Discover academic and industry career paths in the alternative protein sector, and get inspired by real-world experiences and actionable advice from our guest speaker.
Building Your Alt Protein Career
Discover academic and industry career paths in the alternative protein sector, and get inspired by real-world experiences and actionable advice from our guest speaker.
Building Your Alt Protein Career
Discover academic and industry career paths in the alternative protein sector, and get inspired by real-world experiences and actionable advice from our guest speaker.
