The Business of Alt Protein: Consumer perceptions of plant-based proteins

Name: The Business of Alt Protein: Consumer perceptions of plant-based proteins
Start: 2022-03-15T13:00:00-04:00
End: 2022-03-15T13:00:00-04:00

Past

March 15, 2022 @ 1:00 pm

Join GFI and Moonshot Collaborative co-founders Che Green and David Benzaquen, to learn about the latest findings from a series of consumer research projects. In this seminar you’ll hear about consumer perceptions of the healthfulness of common alternative protein ingredients and various production processes. You’ll walk away from this webinar with new insights and ideas about how to message your existing products and how to innovate with new ones.

Event description

Join GFI and Moonshot Collaborative co-founders Che Green and David Benzaquen, to learn about the latest findings from a series of consumer research projects. In this seminar you’ll hear about consumer perceptions of the healthfulness of common alternative protein ingredients and various production processes, covering plant-based and fermentation-derived ingredients. You’ll walk away from this webinar with new insights and ideas about how to message your existing products and how to innovate with new ones.

Meet the speakers

David Benzaquen

CO-FOUNDER, MOONSHOT COLLABORATIVE

David Benzaquen is one of the world’s leading experts in the plant-based food industry. Among his experiences, he spent nearly a decade leading a corporate strategy consulting firm for plant-based consumer products, founded one of the first plant-based seafood companies, and has invested in a number of businesses in the space. In addition to his work at Moonshot Collaborative, he is the founder of Mission:Plant and co-founder of the ecommerce site PlantBelly.com.

Che Green

CO-FOUNDER, MOONSHOT COLLABORATIVE

Che Green is a 25-year market research veteran focused on sustainable and ethical consumerism, including plant-based foods. He has led research efforts for groups ranging from Fortune 500 companies to international nonprofits. His work has involved understanding consumers’ behavioral motivations and decision-making, and applying these insights to help companies expand their customer base and increase sales. His deep consumer research experience includes a range of quantitative (surveys, experiments), qualitative (focus groups, interviews), and mixed-method research.

Upcoming events

View all events

February 4, 2026

Virtual Event

Unlocking Canada’s Food Innovation Potential through Regulatory Modernization

Event description Canada’s food and health-product regulatory systems are at a turning point. On February 4, GFI’s Mackenzie B. will join government, academic, and industry experts for a workshop hosted…

Plant-based chicken in a bowl with vegetables

February 4, 2026

Virtual Event

The Business of Alt Protein: Plant-Based Meat Consumer Health Perceptions

Join GFI’s Associate Director of Market Research, Jody Kirchner, as she unpacks GFI’s latest research into consumers’ health beliefs, priorities, and behaviors, and what this means for the future of…