South by Southwest
Event description
South By Southwest (SWSW) is an annual gathering dedicated to helping creative people achieve their goals. This year’s conference will feature creative problem-solvers working to advance alternative proteins, including GFI’s very own Bruce Friedrich and Caroline Bushnell.
Bruce will speak on the panel “Alternative Proteins can be the “Clean Energy” of Food” on March 15.
The world will fail in getting to net-zero emissions without rethinking how we make meat—and now. Alternative proteins may be the highest impact, scalable climate solution available outside of energy. It’s time to launch a global moonshot for reimagining meat. Dig in with an impact-focused group of innovators to understand how alternative proteins can catapult progress on climate change, reduce pandemic risk, and sustainably feed 10 billion people by 2050—all while capturing consumer fascination with novel food technology. Learn more about Bruce’s panel here.
Caroline will speak on the panel “What We’ll Eat in 2030” on March 17.
The All-American meal is being transformed for the better. Within 10 years, if the visionaries on this panel are successful, we’ll be eating steak, chicken, and fish that’s cultivated from cells, 3D printed, or made from plants. An all-star panel of innovators in the alternative protein space from UPSIDE Foods, Rebellyous Foods, Nature’s Fynd, and The Good Food Institute will discuss how we’ll get to a future of food that’s better for people and the planet, and with flavor that will knock your taste buds off. Learn more about Caroline’s panel here.
Event location
GFI speakers
Bruce Friedrich
FOUNDER & CHIEF EXECUTIVE OFFICER
Bruce oversees GFI’s global strategy, working with the U.S. leadership team and international managing directors to ensure that GFI is maximally effective at implementing programs that deliver mission-focused results.
Caroline Bushnell
VICE PRESIDENT, CORPORATE ENGAGEMENT
Caroline Bushnell leads GFI’s Corporate Engagement team in their work with companies and investors around the world to accelerate the alternative protein industry.
Upcoming events
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Wild Hope: Mission Impossible – Screening & Panel Discussion
The future of food is in focus. Join us for a special screening of Wild Hope: Mission Impossible, an eye-opening film exploring plant-based solutions and the innovations shaping our food…
Fish & CHIPS: Collaborative Huddle for Ideation & Problem Solving
Calling all cultivated seafood researchers and innovators! Join us for our next collaborative huddle on March 25th at 11:30 am ET.
Fish & CHIPS: Collaborative Huddle for Ideation & Problem Solving
Calling all cultivated seafood researchers and innovators! Join us for our next collaborative huddle on March 25th at 10:30 pm ET.
2025 Canadian Alternative Protein Symposium
Join GFI President Bruce Friedrich at the Canadian Alt Protein Symposium, a dynamic gathering of innovators working to reshape the global food system!
The Business of Alt Protein: Precision fermentation consumer research and nomenclature
Join GFI’s next Business of Alt Protein webinar covering an overview of current precision fermentation consumer research insights and nomenclature best practices.
MANRRS 39
Join us for an engaging session on alternative proteins and their potential to transform food systems. This session will explore the science, technology, and market opportunities behind plant-based, cultivated, and…
GFI’s Research Grant Program: 2025 RFP information session
The greatest time of the year is upon us: GFI research grant season! Funding for alternative protein research is up for grabs, and we’ll walk you through GFI’s RFP step-by-step.
The Next Frontier of Food: Precision Fermentation Innovations—ConnectEd Briefs
Join Lucas Eastham, lead scientist, fermentation, for a ConnectEd Brief on precision fermentation. Lucas will discuss how this technology is revolutionizing food production, from alternative proteins to functional ingredients.
