South by Southwest
Event description
South By Southwest (SWSW) is an annual gathering dedicated to helping creative people achieve their goals. This year’s conference will feature creative problem-solvers working to advance alternative proteins, including GFI’s very own Bruce Friedrich and Caroline Bushnell.
Bruce will speak on the panel “Alternative Proteins can be the “Clean Energy” of Food” on March 15.
The world will fail in getting to net-zero emissions without rethinking how we make meat—and now. Alternative proteins may be the highest impact, scalable climate solution available outside of energy. It’s time to launch a global moonshot for reimagining meat. Dig in with an impact-focused group of innovators to understand how alternative proteins can catapult progress on climate change, reduce pandemic risk, and sustainably feed 10 billion people by 2050—all while capturing consumer fascination with novel food technology. Learn more about Bruce’s panel here.
Caroline will speak on the panel “What We’ll Eat in 2030” on March 17.
The All-American meal is being transformed for the better. Within 10 years, if the visionaries on this panel are successful, we’ll be eating steak, chicken, and fish that’s cultivated from cells, 3D printed, or made from plants. An all-star panel of innovators in the alternative protein space from UPSIDE Foods, Rebellyous Foods, Nature’s Fynd, and The Good Food Institute will discuss how we’ll get to a future of food that’s better for people and the planet, and with flavor that will knock your taste buds off. Learn more about Caroline’s panel here.
Event location
GFI speakers
Bruce Friedrich
FOUNDER & CHIEF EXECUTIVE OFFICER
Bruce oversees GFI’s global strategy, working with the U.S. leadership team and international managing directors to ensure that GFI is maximally effective at implementing programs that deliver mission-focused results.
Caroline Bushnell
VICE PRESIDENT, CORPORATE ENGAGEMENT
Caroline Bushnell leads GFI’s Corporate Engagement team in their work with companies and investors around the world to accelerate the alternative protein industry.
Upcoming events
View all events
The Science of Alt Protein: Enzymatic treatment of hemp for highly functional plant-based meat ingredient in commercial manufacturing
Discover how Dr. Simsek aims to provide value-added strategies through enzyme modification for hemp processing byproducts.
The state of Canadian and U.S. pulse farming in 2025
Join GFI and Pulse Canada for The Pulse Chain, a three-part webinar series spotlighting Canadian and U.S. pulse growers at the heart of sustainable protein innovation. Hear firsthand how pulses…
Bridge2Food North American Symposium – APP Regional Student Symposium (Alt Protein Project)
After a successful student-led showcase in Brazil earlier this year, the Alt Protein Project is headed to the U.S.! Meet some of our incredible student leaders at the Bridge2Food North…
National FFA Convention & Expo
Event description The National FFA Convention & Expo is all about growing the next generation of leaders—and so is GFI. That’s why Jeremy Eltz, Ph.D., GFI’s Education and Workforce Development…
Sustainability from farm to fork: pulse grower practices
Join GFI and Pulse Canada for The Pulse Chain, a three-part webinar series spotlighting Canadian and U.S. pulse growers at the heart of sustainable protein innovation. Hear firsthand how pulses…
Cell growth modeling review for cultivated meat production: Recommendations to improve techno-economic models
Join report authors to learn what current data reveal, where critical gaps remain, and the research priorities shaping more accurate and scalable techno-economic models for cultivated meat production.
COP30: United Nations Climate Change Conference
COP30 Belém brings the world together at a critical moment for global transformative climate action. Join GFI and other alternative protein experts at this historic event!
Supporting growers and rural communities: resilience through protein diversification
Event description This fall, GFI and Pulse Canada are partnering to launch The Pulse Chain: From Growers to Global Protein Markets, an interactive webinar series that brings growers and food…
