South by Southwest
Event description
South By Southwest (SWSW) is an annual gathering dedicated to helping creative people achieve their goals. This year’s conference will feature creative problem-solvers working to advance alternative proteins, including GFI’s very own Bruce Friedrich and Caroline Bushnell.
Bruce will speak on the panel “Alternative Proteins can be the “Clean Energy” of Food” on March 15.
The world will fail in getting to net-zero emissions without rethinking how we make meat—and now. Alternative proteins may be the highest impact, scalable climate solution available outside of energy. It’s time to launch a global moonshot for reimagining meat. Dig in with an impact-focused group of innovators to understand how alternative proteins can catapult progress on climate change, reduce pandemic risk, and sustainably feed 10 billion people by 2050—all while capturing consumer fascination with novel food technology. Learn more about Bruce’s panel here.
Caroline will speak on the panel “What We’ll Eat in 2030” on March 17.
The All-American meal is being transformed for the better. Within 10 years, if the visionaries on this panel are successful, we’ll be eating steak, chicken, and fish that’s cultivated from cells, 3D printed, or made from plants. An all-star panel of innovators in the alternative protein space from UPSIDE Foods, Rebellyous Foods, Nature’s Fynd, and The Good Food Institute will discuss how we’ll get to a future of food that’s better for people and the planet, and with flavor that will knock your taste buds off. Learn more about Caroline’s panel here.
Event location
GFI speakers
Bruce Friedrich
FOUNDER & CHIEF EXECUTIVE OFFICER
Bruce oversees GFI’s global strategy, working with the U.S. leadership team and international managing directors to ensure that GFI is maximally effective at implementing programs that deliver mission-focused results.
Caroline Bushnell
VICE PRESIDENT, CORPORATE ENGAGEMENT
Caroline Bushnell leads GFI’s Corporate Engagement team in their work with companies and investors around the world to accelerate the alternative protein industry.
Upcoming events
View all events
Alternative Protein Symposium: Bridging Science and Society
Join Bruce Friedrich and our Alt Protein Project leaders from NC State, Duke University, and Virginia Tech at the Alternative Protein Symposium: Bridging Science and Society.
The Business of Alt Protein: Messaging to drive consumer adoption of plant-based foods
Join CEO of People for Better Food, Emilie Fitch, and GFI’s Associate Director of Market Insights, Jody Kirchner, to explore new research on the messaging strategies that effectively resonate with…
Academic Research Challenge information session
Join an information session to learn more about the challenge topics and application requirements!
Building Your Alt Protein Career: Gastronomic science
Join us to learn how gastronomic science can be translated into high-impact food solutions.
Academic Research Challenge information session
Join an information session to learn more about the challenge topics and application requirements!
The Business of Alt Protein: Consumer taste preferences in dairy-free products
Join GFI for our next Business of Alt Protein webinar as we unveil insights from NECTAR’s new Taste of the Industry 2026 report which benchmarks consumer taste preferences across the full dairy-free…
Animal-Free Meat: The Next Agricultural Revolution
Come learn how science, policy, and industry can work together to satisfy the world’s soaring demand for meat, no animals required.
The Climate Challenge & Protein Diversification for the Global South
Food systems sit at the center of the climate challenge. This DC Climate Week session brings together development finance leaders, researchers, and industry experts to explore how diversified protein production…
