Choosing alternative seafood
Alternative seafood is a clear market opportunity. To date, little research has been conducted in this area. To fill this gap and strengthen the alternative seafood innovation ecosystem, GFI partnered with consumer insights and brand strategy firm, Kelton Global. This resource outlines the key findings.
Related resources
State of the Industry Report: Alternative seafood
Our report explores the global alternative seafood industry’s commercial landscape and shares the latest on investments, sales data, and consumer insights.
Action paper: An ocean of opportunity
This action paper explores alternative seafood’s role in creating a sustainable, secure, and just food system.
Aggregating data for alternative seafood
Use our open-access databases to explore how scientific taxonomies and evolutionary relationships map onto culinary categories of seafood.
Consumer insights
Understand consumers, demographics, adoption, motivations, category descriptors, and opportunities for future research in alternative proteins.
