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Reducing the price of alternative proteins

Along with taste and accessibility, price completes the trifecta of key drivers of consumer interest in alternative proteins. In order to compete with conventional products, alternative proteins must achieve levels of affordability that unlock the largest market—omnivores. Learn about the current price landscape, consumer insights on price, and pathways to price parity.

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2-4xOn average, plant-based meat is twice as expensive as conventional beef, three times as expensive as conventional pork, and four times as expensive as conventional chicken.
20%of consumers report not eating plant-based meat because it’s too expensive.
$2.92GFI research found cultivated meat could be cost-competitive with some conventional meats by 2030 at a production cost of $2.92 per pound.
Graph of retail price of plant-based and animal-based burger patties globally
Retail price of plant-based and animal-based burger patties globally
Graph of retail price of plant-based and animal-based burger patties globally
Retail price of plant-based and animal-based burger patties globally
Graph of primary motivators for purchasing decisions
Primary motivators for purchasing decisions

Related resources

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Plant Protein Primer

Find information on nutrition, functionality, price, sourcing, and consumer perceptions of plant protein sources for plant-based meat.

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Analyzing cell culture medium costs

This white paper explains different routes to lowering the cost of cell culture medium and making cultivated meat economically viable.

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Contract Manufacturing Database

Use this directory to find co-manufacturers, pilot plants, co-packers, private labelers, and contract manufacturing consultants for alt proteins.

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Consumer insights

Understand consumers, demographics, adoption, motivations, category descriptors, and opportunities for future research in alternative proteins.