Reducing the price of alternative proteins
Along with taste and accessibility, price completes the trifecta of key drivers of consumer interest in alternative proteins. In order to compete with conventional products, alternative proteins must achieve levels of affordability that unlock the largest market—omnivores. Learn about the current price landscape, consumer insights on price, and pathways to price parity.
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Related resources
Plant Protein Primer
Find information on nutrition, functionality, price, sourcing, and consumer perceptions of plant protein sources for plant-based meat.
Analyzing cell culture medium costs
This white paper explains different routes to lowering the cost of cell culture medium and making cultivated meat economically viable.
Contract Manufacturing Database
Use this directory to find co-manufacturers, pilot plants, co-packers, private labelers, and contract manufacturing consultants for alt proteins.
Consumer insights
Understand consumers, demographics, adoption, motivations, category descriptors, and opportunities for future research in alternative proteins.
