The future of cultivated meat & seafood: Consumer acceptance, insights, and opportunities
Event description
The benefits of cultivating meat are well established —the ability to produce meat that is identical to conventional animal meat more sustainably, decreasing GHG emissions, deforestation, water pollution, and antibiotic resistance. Nevertheless, the success of cultivated meat is directly tied to consumer acceptance. In this GFI LINC seminar, we will hear from researchers and industry experts about the state of consumer acceptance of cultivated meat globally, and how to increase acceptance through consumer education and effective messaging.
Event speakers
- Keri Szejda, Founder & Principal Research Scientist at North Mountain Consulting Group
- Sophie Armour, Senior Communications Manager at GFI Europe
- Ben Friedman, Chief Growth Officer at Wildtype
- Andrew Noyes, VP, Head of Global Communications & Public Affairs at Eat Just
Resource
Join GFI LINC
GFI LINC is an initiative that brings together companies across the global value chain to gain insights into the alternative protein market and foster new collaborations.
More about GFI LINC
GFI LINC (Learn, Inspire, Network, Collaborate) is a new industry initiative that leverages the Good Food Institute’s unique position in the alternative protein ecosystem to bring together companies across the global value chain to gain key insights into the alternative protein market and foster new collaborations and partnerships. We will host a quarterly seminar dedicated to topics that are critical to addressing industry bottlenecks and accelerating the growth of the alternative protein sector. This community is founded upon the belief that by convening a diverse range of stakeholders, we can drive industry-wide change and grow the entire sector in a way that benefits all.
In order to join the community, you must work for one of the following types of companies:
- A traditional food manufacturer/B2B supplier (e.g., ingredients, equipment) with a clear intent of dedicating at least a part of the business to alternative proteins.
- An alternative protein startup/company that is mature in terms of scale (beyond conceptual/early R&D stage) and funding (minimum series A).
Upcoming events
View all events
Alternative Protein Symposium: Bridging Science and Society
Join Bruce Friedrich and our Alt Protein Project leaders from NC State, Duke University, and Virginia Tech at the Alternative Protein Symposium: Bridging Science and Society.
The Business of Alt Protein: Messaging to drive consumer adoption of plant-based foods
Join CEO of People for Better Food, Emilie Fitch, and GFI’s Associate Director of Market Insights, Jody Kirchner, to explore new research on the messaging strategies that effectively resonate with…
Academic Research Challenge information session
Join an information session to learn more about the challenge topics and application requirements!
Building Your Alt Protein Career: Gastronomic science
Join us to learn how gastronomic science can be translated into high-impact food solutions.
Academic Research Challenge information session
Join an information session to learn more about the challenge topics and application requirements!
The Business of Alt Protein: Consumer taste preferences in dairy-free products
Join GFI for our next Business of Alt Protein webinar as we unveil insights from NECTAR’s new Taste of the Industry 2026 report which benchmarks consumer taste preferences across the full dairy-free…
Animal-Free Meat: The Next Agricultural Revolution
Come learn how science, policy, and industry can work together to satisfy the world’s soaring demand for meat, no animals required.
The Climate Challenge & Protein Diversification for the Global South
Food systems sit at the center of the climate challenge. This DC Climate Week session brings together development finance leaders, researchers, and industry experts to explore how diversified protein production…
