Event description

This event serves as a platform to foster collaboration, address industry challenges, and drive the transition toward sustainable, nutritious, and accessible protein sources. By bringing together key players from various sectors, the conference seeks to accelerate the discovery, innovation, and commercialization of alternative protein technologies, ultimately contributing to a more sustainable and secure global food system.

Event location

32 Leavygreave Rd
Sheffield, United Kingdom
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GFI speaker

Bruce friedrich

Bruce Friedrich

PRESIDENT AND FOUNDER, GFI

Bruce oversees GFI’s global strategy, working with and across all of GFI’s international teams (Asia Pacific, Brazil, Europe, India, Israel, and United States) to ensure that GFI is maximally effective at implementing programs that deliver mission-focused results. Bruce is a TED Fellow, Y Combinator alum, 2021 “American Food Hero” (EatingWell Magazine), and popular speaker on food innovation. He has penned op-eds for the Wall Street Journal, Foreign Policy, CNN, Nature Food, Los Angeles Times, Wired, and many other publications. He has represented GFI on the TED Radio Hour, New Yorker Radio Hour, Ezra Klein Show, Making Sense (Sam Harris), ReCode Decode, and other programs and podcasts. Bruce’s 2019 TED talk has been viewed 2.4 million times and translated into 30 languages. He graduated magna cum laude from Georgetown Law and also holds degrees from Johns Hopkins University and the London School of Economics.

Upcoming events

View all events
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