IFT Fireside Chat Program
Event description
Attendees will have the chance to interact with 1,000+ exhibitors showcasing the latest innovative solutions, technologies, new products and ingredients. Bruce Friedrich, GFI’s President and Founder, will lead a fireside chat titled “Alternative Meat: Reflecting on the First 10 Years and Anticipating Many More.”
Event location
GFI speaker
Bruce Friedrich
Bruce oversees GFI’s global strategy, working with and across all of GFI’s international teams (Asia Pacific, Brazil, Europe, India, Israel, and United States) to ensure that GFI is maximally effective at implementing programs that deliver mission-focused results. Bruce is a TED Fellow, Y Combinator alum, 2021 “American Food Hero” (EatingWell Magazine), and popular speaker on food innovation. He has penned op-eds for the Wall Street Journal, Foreign Policy, CNN, Nature Food, Los Angeles Times, Wired, and many other publications. He has represented GFI on the TED Radio Hour, New Yorker Radio Hour, Ezra Klein Show, Making Sense (Sam Harris), ReCode Decode, and other programs and podcasts. Bruce’s 2019 TED talk has been viewed 2.4 million times and translated into 30 languages. He graduated magna cum laude from Georgetown Law and also holds degrees from Johns Hopkins University and the London School of Economics.
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