High-Impact Giving Strategies for Reducing Biodiversity Loss
Event description
Biodiversity loss is accelerating, yet philanthropic funding for conservation remains limited and unevenly distributed.
On March 17, GFI President Bruce Friedrich will participate in Giving Green’s virtual event launching new research on how donors can direct funding where it can have the greatest impact. The research examines gaps between ecological risk and current capital flows, and identifies practical strategies for reducing habitat and species loss.
Bruce will speak during Part I: Land & Freshwater Biodiversity, alongside Julie Mulonga, Director for Eastern Africa at Wetlands International. The discussion will focus on land use change and scalable approaches to protecting ecosystems, including the role that shifts in agricultural production can play in reducing pressure on forests, grasslands, and freshwater systems.
The second half of the webinar will address marine biodiversity, with experts discussing funding gaps in ocean conservation and strategies to address overfishing.
This virtual session is intended for donors, advisors, and others interested in directing resources toward high-impact, systems-level solutions.
GFI speaker

Bruce Friedrich
PRESIDENT AND FOUNDER
Bruce Friedrich serves as GFI’s chief thought leader and relationship-builder, working in close partnership with GFI’s global teams and food system stakeholders around the world.
Bruce is a TED Fellow, Y Combinator alum, and popular speaker on food innovation. He has penned op-eds for the Wall Street Journal, Foreign Policy, Nature Food, USA Today, Los Angeles Times, Wired, CNN, and many other publications. He has represented GFI on the TED Radio Hour, New Yorker Radio Hour, the Ezra Klein Show, Making Sense (Sam Harris), and a variety of other podcasts and TV programs. Bruce’s 2019 TED talk has been viewed more than 2.4 million times and translated into 30 languages.
Publishers Weekly selected Bruce’s book Meat as a top 10 new release in science, writing: “This packed account makes food science feel like an urgent and essential undertaking.” The book has also received praise from Nobel Laureate in economics Michael Kremer, former UNFCCC head Christiana Figueres, and CSIS director of global food and water security Caitlin Welsh, who penned the foreword. Says Welsh: “This book explains the imperative to transform our food systems, and lays out a game plan to get us there…. Meat is as important as it is enjoyable.” Find out more on the book’s website, MeatBook.org.
Bruce graduated magna cum laude from Georgetown Law and also holds degrees from Johns Hopkins University, the London School of Economics, and Grinnell College.