Emma Ignaszewski
DIRECTOR OF CORPORATE ENGAGEMENT
Emma Ignaszewski oversees the corporate engagement team’s direct outreach group.
We conduct research and share insights to educate the public on alternative proteins and champion their adoption by the food industry, including manufacturers, retailers, restaurants, investors, and more. By 2050, the global demand for meat is projected to rise significantly. By reimagining how meat is made, we can meet consumers where they are. Our work makes it possible for alternative proteins to increasingly compete with conventional meat, seafood, eggs, and dairy on the key drivers of consumer choice: taste, price, and convenience. We analyze the market, uncover consumer insights, identify AP white spaces and opportunities, and build the community.
Areas of expertise: alternative protein industry landscape, market insights and consumer research, strategic engagements with companies, marketing & communications, alt protein sustainability & climate impacts.
Our CE team engages with stakeholders across the entire innovation-to-impact pipeline:
- CPG companies and food manufacturers
- Entrepreneurs and startups
- Equipment manufacturers
- Food scientists and R&D teams
- Foodservice companies
- Ingredient companies
- Investors
- NGOs
- Public institutions & governments
- Retailers
- Suppliers
Emma has previously overseen GFI’s market and consumer insights zone and CE’s project management team, helping to build and grow the alternative protein research agenda and State of the Industry series. Before GFI, she worked in strategy, marketing, and communications in the design industry as well as in the health education and access sector. She has a background in the TED community, founding and curating regional TEDx events and helping thinkers hone their ideas worth spreading. She holds a BA in English with a concentration in Creative Writing from Cornell University.
Video
Around the web
Food giants can help put alternative meats on everyone’s table
Companies of all sizes—including incumbents—will be needed to accelerate the transition away from conventional meat.
What the Alternative Protein Industry Can Learn from EV Companies
Emma co-authored a report with BCG and Synthesis Capital on how the alternative protein industry can take inspiration from the electric vehicle (EV) sector when addressing hurdles to consumer adoption.
Yes, Imitation Meat Is Processed. Can It Also Be Healthy?
Emma Ignaszewski is quoted in The New York Times, noting that, in addition to nutrition, primary purchase drivers like taste and price are critical benchmarks plant-based meat must meet to attract more consumers.
Featured blogs
Global alternative protein trends to watch
Take a look at how alternative protein solutions are advancing around the world.
Look closer: Plant-based innovators are joining forces
Across the entire supply chain, a diversity of people and partners are working together to deliver tasty, affordable, nutrient-rich, sustainable plant-based foods to more plates.
