100+plant-based meat products offered at leading retailers.
65%of retailer shelved at least one plant-based meat product in the meat aisle.
78%of retailers had at least one plant-based category promotion.

Download the Good Food Retail Report

The Good Food Retail Report provides ratings for 23 grocery chains owned by the largest 15 U.S. retail companies and presents:

  • Ratings of retailer’s plant-based strategies on a five-star scale.
  • Key performance statistics on plant-based strategies.
  • Recognition of retailers with leading plant-based strategies.
  • Best practices for increasing plant-based food sales.
Good food retail report cover image

"*" indicates required fields

Name*
Newsletter signup

You may unsubscribe or change your email preferences at any time.

GFI respects your privacy. Please refer to our Privacy Notice to learn more about how we store and process your information.

This field is for validation purposes and should be left unchanged.

Kroger-owned King Soopers merchandises plant-based meat in the meat aisle, including a portfolio of fresh own-brand plant-based meat products.

Giant Food’s signage successfully orients the consumer to plant-based in the meat department. Overhead aisle signage identifies plant-based sets, and a shelf tag system is used to identify plant-based products.

Whole Foods Market’s assortment comprises hundreds of plant-based meat, egg, and dairy products, including at least one product in every category.

With more than 500 plant-based meat, egg, and dairy products on shelf, Wegmans provides abundant product choice to customers.

Screenshot from the plant-based strategies for retail webinar

Watch our on-demand webinar

Want to learn more? Watch our on-demand webinar on plant-based strategies for retail. In partnership with Whole Foods Market, we explore the leading plant-based assortment, merchandising, and marketing tactics at top U.S. retailers.

Beyond meat burgers merchandised in the refrigerated section

Connect with us

We’ve helped top retailers advance their plant-based strategies—and we can help you, too. Connect with us today.

Spins graphic

Plant-based retail market overview

Explore sales data for plant-based meat, egg, and dairy products in the U.S. retail market. Find key category insights, size, sales growth, and purchase dynamics for the plant-based industry.

Close up of a grocery cart being pushed down an aisle

Consumer insights

Understand alternative protein consumer segments, demographics, adoption, motivations, and perceptions.

Assorted plant-based and cow-based dairy products in a supermarket display

Marketing and promoting plant-based proteins

This quick guide offers evidence-based marketing and promotion strategies to increase plant-based sales at retail.

Https://gfi. Org/wp content/uploads/2021/01/gfi24005 so web promo graphics pb feature

State of the Industry: Plant-based meat, seafood, eggs, dairy, and ingredients

This report details the commercial landscape, sales, investments, innovation trends, and regulatory developments in the plant-based meat, seafood, egg, dairy, and ingredients industry.