Category update on blended meat
This resource discusses types of blended-meat products on the market today (or that could be introduced in the near future), the current state of consumer insights, and open questions and potential research.
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What is blended meat?
One emerging category within the alternative protein spectrum is a combination of two distinct product categories: plant-based meat and conventional meat. These are products in which some amount of conventional meat is reduced in favor of plant-based (or other alternative protein) ingredients, commonly referred to as “blended meat.”
Our blended meat category update covers
- Types of blends and product formulations
- Consumer and market insights
- Opportunities, challenges, and open questions for the blended meat category
Photo credit: Choppy!
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