Category update on blended meat
This resource discusses types of blended-meat products on the market today (or that could be introduced in the near future), the current state of consumer insights, and open questions and potential research.
Review the whitepaper
What is blended meat?
One emerging category within the alternative protein spectrum is a combination of two distinct product categories: plant-based meat and conventional meat. These are products in which some amount of conventional meat is reduced in favor of plant-based (or other alternative protein) ingredients, commonly referred to as “blended meat.”
Our blended meat category update covers
- Types of blends and product formulations
- Consumer and market insights
- Opportunities, challenges, and open questions for the blended meat category
Photo credit: Choppy!