Americans are clear on whether they’re eating plant-based meat

Plant-based meat is a $1.2 billion industry in U.S. retail and products are available at almost every American grocery store. A vast majority of Americans understand what these products are: plant-based products that do not contain meat from animals. And they want to see them called what they are: burgers, sausages, and nuggets that they can throw on a grill or sear in a skillet. 

Restrictive labeling laws don’t just stifle innovation and expression, they ignore Americans’ preferences and the realities of how people use these products in their daily lives. Multiple proof points from consumer research underscore that Americans understand that plant-based meat is plant-based meat.

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